Brand Tone

The brand's tone is predominantly whimsical, encouraging, and heartfelt, blending a passion for craft with a personal and friendly approach. The language used is warm and inviting, with an air of nostalgia and charm, fostering a sense of belonging to a special club of fellow crafters. Communications are personal and enthusiastic.

Brand Values

• •Creativity and Self-Expression
• •Sustainability and Appreciation for the Past
• •Joy and Well-being
• •Community
• •Quality and Uniqueness

Best Practices

• •Always refer to your community as the "sew sisters." This reinforces the sense of belonging and community that is central to the brand's identity.
• •In every relevant piece of copy, mention the use of vintage, pre-loved, or upcycled materials. This is the brand's strongest unique selling proposition and reinforces its values of sustainability and uniqueness.
• •Employ words and phrases that evoke feelings of joy, nostalgia, and calm. Terms like "bliss," "happiness," "lovely," "charming," and "treasure" align perfectly with the brand's tone.
• •Don't just describe what a kit is; explain the feeling it's meant to evoke. Frame crafting as a therapeutic and joyful escape, a way to create something beautiful and personal.
• •Write as if you are talking to a friend. Use "we" and "you" to create a direct connection. Share the passion behind the brand, as Susan did when she started, to maintain authenticity and build trust.

Social Perception

The brand is perceived as high-quality, charming, and authentic, offering unique and beautiful craft kits that bring joy. The founder is seen as a talented, passionate, and caring designer. It's viewed not just as a store, but as a delightful experience and a supportive online community, built on the uniqueness of vintage materials and heartfelt engagement.

Copy Examples

• •Introducing our new Spring Banner Embroidery Kit! ✨ Let your needle dance across beautiful vintage linen and bring these cheerful blooms to life. We've gathered the loveliest pre-loved threads and notions for you. It’s the perfect way to welcome the season and lose yourself in a little stitch-induced happiness. Tap the link in our bio to find your creative bliss. #SewSoukieSoo #EmbroideryBliss #VintageCraft
• •Feeling the need to slow down and create something beautiful with your hands? Our embroidery kits are more than just a project; they're a portal to a warm, fuzzy bubble of bliss. Each one, featuring hand-drawn designs on unique vintage linen, is waiting to tell a new story with your stitches. Join our community of 'sew sisters' and find your joy. Shop the collection today.
• •Welcome to Soukiesoo & the Sew Sisters: The home of stitch-induced happiness. Explore our collection of unique embroidery kits, each made with love, vintage materials, and a sprinkle of magic. Your next creative escape awaits.
• •A little box of happiness, delivered to your door 💌 Hello lovely 'sew sister'! We believe that creativity is a form of self-care. That's why we pour our hearts into creating these embroidery kits for you. Inside our latest Autumn Box, you'll find gorgeous vintage fabrics and all the cozy-hued threads you need to create a piece that's uniquely yours. It’s time to get cozy and start stitching!
• •This isn't just a needle case; it's a tiny treasure keeper. Fashioned from a piece of genuine French vintage linen, this kit includes everything you need to stitch a beautiful swallow in flight. Because we believe lovely old things deserve a new lease of life, every kit is slightly different and full of character. Perfect for gifting to a fellow crafter, or as a special treat for yourself.