Brand Tone

Encouraging, Supportive, Friendly, Approachable, Passionate, Enthusiastic, Vintage, Nostalgic, Helpful, and Informative

Brand Values

• •Simplicity & Accessibility
• •Creativity & Self-Expression
• •Quality
• •Community
• •Joy of Making
• •Learning & Skill Development

Best Practices

• •Consistently use vintage and retro imagery in all visual content.
• •Maintain a friendly and approachable tone in all communications.
• •Share personal anecdotes and stories related to sewing to connect with the audience.
• •Highlight the simplicity and accessibility of sewing projects in all content.
• •Actively engage with the sewing community through events and online platforms.

Social Perception

A charming, approachable, and helpful resource for sewing enthusiasts of all skill levels, particularly beginners, fostering a sense of community and celebrating the joy of creating vintage-inspired projects.

Copy Examples

• •"Discover the joy of sewing with our vintage-inspired haberdashery!"
• •"Join our sewing circle and let's create something beautiful together!"
• •"New to sewing? Our beginner workshops will have you stitching in no time!"
• •"Find unique sewing-themed gifts and unusual haberdashery items to spark your creativity."
• •"Unleash your inner artist with our simple and inspiring sewing projects!"