Brand Tone

charming, friendly, and nostalgic

Brand Values

• •Celebration of Craft
• •Aesthetic and Beauty
• •Quality and Uniqueness
• •Inspiration and Joy
• •Community

Best Practices

• •Develop a "Brand Voice" Lexicon: Create a list of on-brand words and phrases (e.g., *lovely, charming, beautiful, vintage-styled, curated, special, treat, delightful*) and use them consistently across all communications, from product descriptions to social media captions.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product (e.g., "a tape measure"), frame it with emotion and purpose (e.g., "A charming tape measure to make every measurement a delight"). Connect the products to the joy of the creative process.
• •Tell the Story Behind the Products: When possible, share the origin of "unusually sourced" items. Is it from a small artisan? A specific region known for its textiles? Storytelling adds value and reinforces the brand's commitment to uniqueness.
• •Maintain a Personal and Encouraging Tone: Address the customer directly using "you" and "your." Write as if you are a fellow sewing enthusiast sharing a delightful find. Phrases like "We know you'll love..." or "Imagine creating with..." build a personal connection.
• •Ensure Visuals and Text are Aligned: The brand's strength is its aesthetic. Every piece of copy should complement the visual style. If the photography is soft, charming, and vintage-inspired, the text should be equally warm and nostalgic. This creates a cohesive and immersive brand experience.

Social Perception

The public perceives Sew Something Simple as a niche and curated retailer for high-quality, aesthetically pleasing sewing supplies. Customer reviews and online discussions, while not extensive, are positive, often highlighting the uniqueness and charm of the products. The brand is seen as a reliable source for gifts for sewers. On platforms like Pinterest and Instagram, the brand's content is consumed as inspiration for sewing projects, blending seamlessly with the broader "DIY" and "craft" communities. The general sentiment is that the brand provides items that make the experience of sewing more enjoyable and beautiful.

Copy Examples

• •Surround yourself with things that make your heart sing. Our collection of vintage-styled sewing accessories is curated to bring a little extra joy to every stitch. Which of these lovely pieces would complete your sewing box? #SewSomethingSimple #Haberdashery #SewingLove #VintageSewing
• •Headline: The Perfect Gift for Your Favorite Seamstress. Body: "Finding that 'special something' is simple with our boutique gift sets. From elegant needle cases to charming ribbon collections, give the gift of beautiful sewing. Tag a friend who would adore this! Shop Gifts -> [Link]"
• •Subject: A little treat for your sewing room is waiting for you... Body Preview: "Hello lovely sewer! We’ve just added some unusually sourced ribbons and trims that we think you'll adore. Come see what's new..."
• •Text: "Simply Lovely Sewing Things. Discover our boutique collection of haberdashery and vintage-styled gifts, curated for those who love to sew."
• •Title: "Elevate Your Next Project! ✨ Easy tutorial on adding our vintage-inspired Ric Rac trim for a charming finish. Description: Add a touch of nostalgia to any creation. It’s the small details that make your handmade items truly special. Find this trim and more at Sew Something Simple. #SewingTips #DIYCrafts #SewingProjects"