Brand Tone

friendly, modern, inspiring, approachable, and authentic

Brand Values

• •Modern Aesthetics
• •Accessibility
• •Community
• •Creativity and Inspiration

Best Practices

• •Maintain a Friendly and Encouraging Voice
• •Highlight Modern Aesthetics
• •Showcase the Person Behind the Brand
• •Emphasize Accessibility
• •Engage with Your Community

Social Perception

Perceived as a reputable and high-quality brand within the modern quilting community, known for well-designed patterns, excellent customer service, and a genuine, relatable owner, leading to a loyal following.

Copy Examples

• •Ready for a weekend project that will actually fit your modern aesthetic? ✨ Our new 'Urban Pine' quilt pattern is here! Designed for the advanced beginner, this pattern is your next step to creating a handmade home. Link in bio to get your pattern and start stitching!
• •Modern Quilts for Modern Life. Discover minimalist patterns that bring a touch of handmade warmth to your home.
• •New Pattern Drop! ✨ The 'Callie Quilt' is here, offering a gender-neutral, modern design perfect for a special gift or your own cozy corner. Plus, get a peek at the design process on our latest blog post!
• •Create a stunning modern quilt with our easy-to-follow 'Uprise' paper pattern. This advanced beginner pattern includes instructions for two sizes and multiple colorways, making it a versatile addition to your collection. Happy quilting!
• •From fabric pull to final stitch. Creating the 'Timber & Glow' quilt. ✨ #quilting #modernquilting #sewingtiktok