Brand Tone

Enthusiastic and Passionate, Eco-conscious and Purpose-driven, Friendly and Approachable, Fun and Creative, Informative

Brand Values

• •Sustainability
• •Creativity and Inspiration
• •Community
• •Waste Reduction
• •Ethical Practices

Best Practices

• •Always Emphasize Sustainability: Weave the eco-friendly message into all communications, not just as a footnote. Highlight how choosing deadstock makes a positive impact.
• •Use Enthusiastic and Inclusive Language: Words like "nerds," "fanatics," "unite," "adventure," and "treasures" create a sense of excitement and community. Keep the tone upbeat and passionate.
• •Be Playful and Creative: Incorporate fun elements like the "mystery" aspect and aesthetic-based suggestions. Encourage imagination and the joy of making.
• •Educate Gently: Briefly explain the "why" behind deadstock (reducing waste, unique finds) to reinforce value without being preachy.
• •Foster Community and Engagement: Ask questions, encourage sharing of projects (#SewBySewCreations), and use language that invites interaction, making customers feel like part of a movement.

Social Perception

Positive for Sustainability Focus, Excitement around "Mystery" and Uniqueness, Seen as a Go-To for Deadstock, Engaging and Responsive

Copy Examples

• •Headline: Don't Let Good Fabric Go to Waste! ✨ Unearth Your Next Masterpiece with Sew by Sew's Deadstock Treasures. Body: Join the sustainable sewing revolution! Every yard you buy from us means less beautiful fabric in landfills and more unique creations in the world. Let's make sewing fun AND eco-friendly. #SewSustainable #DeadstockDreams
• •Headline: Mystery Fabric Bundles: Dare to be Surprised? ♻️ Body: Feeling adventurous, sewing nerd? Our Mystery Fabric Bundles are packed with incredible deadstock fabrics waiting for a second chance. Choose your vibe (Cottage Core, anyone?) or go for a total surprise! What amazing project will you dream up? #MysteryFabric #EcoSewingAdventures
• •Headline: Sew Guilt-Free! 🌿 High-Quality Deadstock Fabrics That Love the Planet (and Your Wallet). Body: Discover unique, designer-quality textiles without the environmental price tag. At Sew by Sew, we rescue stunning fabrics so you can create consciously. Tap to explore our latest landfill-diverting arrivals! #DeadstockFabric #SustainableStyle #SewMuchGood
• •Headline: Calling All Fabric Fanatics! 🎉 Your Deadstock Discovery Awaits. Body: Get ready to fall in love with fabrics that tell a story. Our curated collection of deadstock materials offers endless inspiration for your next sewing project. From vibrant prints to luscious solids, find something truly special. What will you create today? #SewBySew #FabricHaul #CreativeSewing
• •Headline: Join the Sew Cool Club & Save the World, One Stitch at a Time! 🌍✂️ Body: Become part of a community that believes in creativity and sustainability. At Sew by Sew, we're making sewing fun and impactful by giving deadstock fabrics a new life. Shop our collections and help us weave a better future. #SewingCommunity #ReduceTextileWaste #MakeADifference