Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Friendly & Approachable, Inspirational & Creative, Quality-Conscious

Brand Values

• •Authenticity & Tradition
• •Quality Craftsmanship
• •Creativity & Inspiration
• •Customer Focus & Community
• •Expertise & Education

Best Practices

• •Embrace the "By Makers, For Makers" Voice: Always write from the perspective of passionate creators (Diane and Bruce) who understand and share the joy of sewing. Use "we" and "us" to foster connection.
• •Highlight Artistry and Authenticity: Consistently weave in details about the traditional batik process, the handcrafted nature, and Bruce's design involvement. This reinforces uniqueness and quality.
• •Use Vivid, Sensory Language: Describe the colors, textures, and drape of the fabrics in an evocative way that appeals to a sewist's imagination (e.g., "flowing, soft," "vibrant colors," "intricate patterns").
• •Inspire and Educate: Balance promotional content with genuinely helpful tips, project ideas, and insights into the world of batiks. Position SewBatik as a knowledgeable partner in the creative journey.
• •Maintain a Friendly, Enthusiastic, and Personal Interaction Style: Whether it's an email, social media reply, or website copy, let the warmth and passion of the founders shine through. Encourage sharing and community. Use exclamation points judiciously to convey genuine excitement.

Social Perception

Trusted Source for High-Quality Batiks, Specialized & Unique, Inspiring for Sewists, Good Customer Service & Reliability, Personal & Passionate Owners

Copy Examples

• •✨ Just Arrived! ✨ Dip your needles into a world of vibrant color with our NEW 'Island Dreams' Rayon Batik collection. Designed by Bruce, each piece is a unique work of art, handcrafted to bring your garment visions to life. Imagine the flow, the drape, the statement you'll make! Tap the link in bio to explore the collection and let your creativity set sail. #SewBatik #BatikRayon #NewCollection #GarmentSewing #HandcraftedFabric #SewInspired
• •Tired of piecing your quilt backs? 🤔 Finish your masterpiece with flair! Our 115" extra-wide batik backings are designed by us to perfectly complement your quilt tops. Unmatched quality, stunning designs, and enough fabric to make a statement. Spend less time piecing, more time quilting! Shop now and get Free US Shipping on orders over $150! 👉 [Link to Wide Backings] #SewBatik #QuiltBacking #WideBatik #QuiltingJoy #HandDyedFabric
• •🎨 Unlock Your Next Masterpiece: Batiks Galore + A Treat Inside! 🎁
• •...Experience the subtle magic of color in motion. Our [Fabric Name] Nuance Gradation Batik, designed by Bruce, transitions flawlessly from a gentle [Color A] to a deep, rich [Color B]. Hand-dyed with precision, this 100% cotton batik offers unparalleled depth for your quilting, applique, and art projects. Let the colors do the talking and watch your creations come alive with dimension...
• •From Tjap to Treasure: The Journey of Your SewBatik Fabric & 5 Ways to Showcase Its Beauty