Brand Tone

Introspective, Authentic, and Passionate. The language used on the website and social media is personal and heartfelt. The artist shares her creative process and the deep personal meanings behind her work. The tone is not overtly commercial; instead, it invites the audience to connect with the story and emotion embedded in the art. It's approachable and encourages a dialogue between the art, the artist, and the viewer.

Brand Values

• •Expression of Identity
• •Authenticity and Self-Discovery
• •Connection and Storytelling
• •Craftsmanship and Quality

Best Practices

• •Always connect the artwork back to the personal narrative of identity, heritage, and self-discovery. This is the unique selling proposition of the brand.
• •Maintain a personal and direct voice. This reinforces that customers are connecting with an individual artist, not a faceless company.
• •Engage the audience by asking for their interpretations and feelings about the art. This fosters a sense of community and dialogue.
• •Continue to highlight the "self-taught" aspect as a strength, as it speaks to passion, dedication, and a unique artistic voice.
• •While the format may change (e.g., video on TikTok, high-res images on Pinterest), the core message of art as a form of storytelling and identity exploration should remain consistent.

Social Perception

The public perception of Sewan Art appears to be that of an emerging, independent artist with a strong personal vision. The brand is perceived as genuine and story-driven rather than a mass-market commercial enterprise. Customers are likely drawn to the uniqueness of the art and the personal story of the artist. The focus on themes like identity and heritage positions the brand to resonate with individuals who have similar multicultural backgrounds or an appreciation for narrative-rich art.

Copy Examples

• •Exploring the echoes of memory and the colors of my heritage. This new piece, 'Whispers of Ararat,' delves into the landscapes of my identity, weaving together Dutch skies and Armenian earth. Each brushstroke is a word in a story I'm still learning to tell. What story does it tell you? #SewanArt #ArtOfIdentity #DutchArmenian
• •Art is more than what hangs on your walls. It's a conversation. A connection to a story. At Sewan Art, I create pieces that explore the journey of identity and the feeling of home. Discover original art that speaks to you. [Link to website]
• •I am a self-taught artist, and for me, every canvas is a step on a journey of self-discovery. My art is where my two worlds, Dutch and Armenian, meet. It’s a space to explore the complexities of identity, the warmth of memory, and the universal search for belonging. Thank you for being a part of this journey with me.
• •Turning your precious memories into timeless art. I work closely with you to capture the essence and personality of your loved ones in a custom portrait that tells your unique story. A piece to cherish for generations. #CustomPortrait #ArtCommission #SewanArt
• •From a blank canvas to a finished story. This is my process of bringing emotions and heritage to life. #ArtistAtWork #PaintingProcess #CreativeJourney #SewanArt