Brand Tone

Nurturing, Wise, and Empowering

Brand Values

• •Holistic Health
• •Nature & Purity
• •Authenticity & Integrity
• •Sustainability
• •Empowerment

Best Practices

• •Lead with "Why," Not Just "What": Start with the philosophical or emotional reason behind a product. Instead of saying "Buy our joint formula," start with "Move through life with freedom and ease." Connect every product to the core value of holistic well-being.
• •Use the Founder's Voice: Channel Anita Seehofer's wise and nurturing tone. Use phrases like "A thought for you," "I've always believed," or "Listen to your body's wisdom." This maintains authenticity and leverages the brand's greatest asset: her credibility.
• •Blend Wisdom with Clarity: Combine philosophical insights with clear, simple product benefits. For example, "True peace comes from within, and our 'Schlaf gut' spray is a natural tool to help you find it, offering 1mg of pure melatonin per spray for restful nights."
• •Emphasize Empowerment and Self-Responsibility: Frame your copy to empower the customer. Use language that encourages them to take charge of their health. Phrases like "Your partner in well-being," "Tools for a conscious life," and "Nourish the health you're born with" are on-brand.
• •Maintain a Language of Purity and Nature: Consistently use words like "pure," "natural," "organic," "conscious," and "holistic." This reinforces the product's quality and the brand's core philosophy across all platforms, from product descriptions to social media captions.

Social Perception

Overwhelmingly positive and built on a foundation of deep trust in the founder, Anita Seehofer. Customers perceive her as a trusted, competent, and empathetic expert/advisor/healer. The brand's products are seen as high-quality, effective, and premium, and the overall brand is viewed as personal, caring, and approachable.

Copy Examples

• •Find Rest in a Hectic World. It's more than just sleep; it's about allowing your body and soul to regenerate. Our "Schlaf gut" spray with natural melatonin is a gentle nudge towards the tranquility you deserve. Because true beauty and health begin with a peaceful night. #sevitanatur #goodnight #naturalhealth #selfcare
• •Your Body Knows the Answer. Are You Listening? Stress, environmental factors, and a busy life can deplete your natural reserves. For 40 years, we've believed in supporting the body's wisdom with the purest gifts from nature. From strengthening your immunity to nourishing your joints, find what you need to feel whole again. #holistichealth #sevitanatur #empoweryourhealth
• •A thought from Anita: Are you nurturing your inner strength? This week, we explore the connection between gut health and emotional balance. It’s a journey of inner care that reflects on the outside...
• •Radiance, Built from Within. True radiance isn't just skin deep. Our plant-based collagen formula provides the essential building blocks your body needs to support firm skin, healthy hair, and strong nails. Crafted with pure, high-quality ingredients, it's a daily ritual of conscious self-care. Nurture your foundation and let your natural beauty shine.
• •The Difference Between *Fighting* an Illness and *Understanding* Its Message.