Brand Tone

sophisticated, passionate, and evocative

Brand Values

• •Quality and Craftsmanship
• •Emotional Connection
• •Elegance and Modernity
• •Individuality

Best Practices

• •Lead with Emotion and Storytelling: Frame every piece of copy, from product descriptions to social media captions, around a story or an emotion. Instead of just listing notes, describe the experience the scent creates.
• •Use Evocative and Sensory Language: Employ a rich vocabulary that appeals to the senses. Use words like "luminous," "velvety," "crisp," "warm," and "enveloping" to paint a vivid picture of the fragrance.
• •Highlight Craftsmanship and Artistry: Consistently mention the collaboration with perfumers and the quality of the ingredients. This reinforces the brand's commitment to luxury and expertise.
• •Maintain a Sophisticated Aesthetic: Ensure that all visual elements (photography, graphic design) align with the elegant and luxurious tone of the copy. The visual and written identity should be seamless.
• •Engage with Passion: In all communications, from responding to comments to writing "About Us" sections, let the brand's passion for fragrance shine through. Reinforce the mission to connect people through the art of scent.

Social Perception

Perceived as an emerging, positive, and evolving independent brand from Egypt, offering unique, well-crafted, and high-quality fragrances, and seen as a serious contender in the niche fragrance market.

Copy Examples

• •Introducing 'Ethereal Bloom.' A whisper of jasmine, a touch of pear, and the warmth of sandalwood. This is not just a scent; it's the story of a walk through a secret garden at dusk. Discover the poetry.
• •Tonka Bois. The scent of a crackling fireplace in a cedar cabin. Of quiet confidence and timeless elegance. Wrap yourself in an unforgettable embrace of cardamom, incense, and Virginian cedarwood.
• •Artistry in a Bottle. Discover our Original Creations, a collection born from the passion of renowned perfumers. Each fragrance is a masterpiece, blending tradition with a modern soul. Find your signature.
• •Give a memory. A Sevilla Fragrance is more than a perfume; it’s an emotion captured in time. For the one who deserves the unique, the luxurious, the unforgettable.
• •A New Chapter of Scent is Here | Explore Our Latest Creations