Brand Tone

aspirational and exclusive

Brand Values

• •Quality and Craftsmanship
• •Exclusivity and Individuality
• •Confidence and Empowerment
• •Aspiration and Luxury

Best Practices

• •Always Emphasize Exclusivity: Use words and phrases that highlight the unique and special nature of the products, such as "limited collection," "custom-made," "one of a kind," and "exclusive design."
• •Focus on the Feeling: The copy should not just describe the product, but also the feeling it evokes. Use powerful, emotive words like "confident," "empowered," "radiant," "fierce," and "unstoppable."
• •Maintain a Luxurious Vocabulary: Consistently use a lexicon that reflects the high-end nature of the brand. Words like "exquisite," "artisanal," "handcrafted," "premium," and "couture" will reinforce the brand's positioning.
• •Incorporate the "Founder's Touch": Mentioning that the founder, Abigail Silverio, personally oversees aspects like the inspection process adds a personal and trustworthy element to the brand story, enhancing the perception of quality and care.
• •Cultivate the Community: Continue using the hashtag #SEVbabes and other community-building language to foster a sense of belonging and exclusivity among customers. This turns a purchase into an entry into a select group.

Social Perception

A niche, emerging luxury brand with a loyal but likely small following, perceived positively by its direct followers for its aesthetic and products, with added credibility from New York Fashion Week participation.

Copy Examples

• •Define your winter. Our new collection of handcrafted 100% genuine fur coats is here to elevate your style to the pinnacle of luxury. Each piece is a statement of elegance and power. Discover the collection and become a #SEVbabe. Link in bio.
• •Unleash your inner icon. The 'Skarr' leather dress isn’t just an outfit; it’s an attitude. Custom-made to embrace your silhouette. Tap the link to own your power. #SEVfurtique #LeatherDress #LuxuryFashion
• •SEVfurtique was born from a desire to empower women through fashion that is both timeless and audacious. We believe in the transformative power of a perfectly crafted garment, which is why every piece in our collection is meticulously made from the finest genuine fur and leather. Our 7-point inspection, overseen by our founder, ensures that what you receive is nothing short of perfection.
• •This season, don't just follow trends—set them. As a valued member of the SEVfurtique family, we invite you to be the first to experience our latest arrivals. Indulge in the unparalleled quality and exquisite design that will make you feel nothing less than extraordinary.
• •Tired of the ordinary? SEVfurtique offers a world of bespoke luxury. Our genuine fur and leather creations are for the woman who is unapologetically herself. Experience the confidence that comes with wearing a masterpiece. Shop now and discover the art of true elegance.