Brand Tone

Friendly and Welcoming, Enthusiastic and Playful, Family-Oriented and Wholesome, Traditional yet Evolving, Community-Focused

Brand Values

• •Family & Togetherness
• •Fun & Entertainment
• •Tradition & Memory-Making
• •Quality Experiences
• •Seasonal Celebration
• •Customer Satisfaction

Best Practices

• •Embrace Enthusiasm: Use positive, energetic language. Words like "fun," "magic," "adventure," "favorite," and "celebrate" align well. Use exclamation points where appropriate but naturally.
• •Focus on Family & Shared Experiences: Always frame the activities and benefits around families enjoying time together and creating memories. Highlight intergenerational appeal.
• •Visually Driven Storytelling: Accompany copy with high-quality, vibrant photos and videos of families genuinely enjoying the festival. Showcase the scale and beauty of the attractions (corn maze art, expanse of lights).
• •Be Authentic and Approachable: Respond to comments and messages in a friendly, helpful manner. Share behind-the-scenes glimpses or stories about the family farm if appropriate to reinforce the "family-run" aspect.
• •Highlight Tradition & Novelty: Balance the message of being a long-standing tradition with the excitement of what's new each year (new maze themes, added attractions, special themed weekends). This keeps the brand fresh while honoring its legacy.

Social Perception

Beloved Local Attraction, A "Must-Do" Tradition, Value for Money, Constantly Improving, Responsive to Community, Magical & Festive

Copy Examples

• •🍂 Get ready for acres of smiles! Sever's Fall Festival is bursting with adventure, from our legendary corn maze to the giggles at the giant slide! 🌽🎃 What's your family's favorite Sever's tradition? Share below! #SeversFallFestival #MinnesotaFall #FamilyFun #CornMazeMagic #ShakopeeFun
• •✨ Step into a real-life winter wonderland! ✨ Over 2.5 million lights dancing to your favorite holiday tunes. Create unforgettable, cozy memories from the warmth of your car. 🎶🚗 Tag who you're bringing! #SeversHolidayLights #MNChristmas #DriveThruLights #HolidayMagic #FamilyTradition
• •Sever's Festivals: Your Home for Unforgettable Family Adventures, Season After Season! Discover the Fall Festival Fun & Dazzling Holiday Lights. Making Memories Since 1997.
• •Don't miss out on the [Fall/Holiday] magic! 🌟 Tickets for Sever's [Fall Festival/Holiday Lights] are selling fast. Grab yours today and get ready for a day (or night!) packed with joy, laughter, and seasonal delights your whole family will cherish. Book now for the best dates!
• •The fun is just around the corner! 🎉 Sever's [Fall Festival/Holiday Lights] opens [Date]! Plan your visit for a day of [mention 2-3 key attractions like 'corn-fusing fun & pumpkin picking' or 'twinkling lights & festive treats']. More info & tix: seversfestivals.com #SeversFestivals #Shakopee #MNFamily