Brand Tone

Artisanal & Whimsical, Eco-Conscious & Ethical, Warm & Gentle, Passionate & Personal, Slightly Sophisticated & Premium

Brand Values

• •Craftsmanship & Artistry
• •Sustainability & Eco-Friendliness
• •Ethical Production
• •Imagination & Playfulness
• •Heritage & Storytelling
• •Quality over Quantity

Best Practices

• •Embrace Storytelling: Weave the brand's origin, the founder's inspiration, and the artisan process into the narrative. This makes the brand more relatable and highlights its unique selling points.
• •Prioritize "Eco" and "Handmade" Keywords: Consistently use terms like "organic," "recycled," "handcrafted," "artisan-made," and "one of a kind" to reinforce core values.
• •Use Warm, Gentle, and Evocative Language: Choose words that convey softness, care, imagination, and the special nature of the products (e.g., "cherished," "whispers," "dreamt," "gentle," "sparkle").
• •Maintain Visual and Verbal Harmony: Ensure that the copy complements the soft, artistic, and whimsical imagery used on the website and social media. The tone of the text should match the feeling of the visuals.
• •Speak to Values, Not Just Products: Connect with the audience by highlighting how Severina Kids aligns with their values (e.g., environmental responsibility, desire for quality, appreciation for artistry). Frame purchases as investments in meaningful, lasting items.

Social Perception

A High-Quality, Artisan Brand, Eco-Conscious and Responsible, Unique and Special, Aspirational and Cherished, Trustworthy

Copy Examples

• •Instagram Post (Image: A close-up of a new doll's hand-stitched detail): Whispers of wonder, stitched with love. ✨ Each Severina Kids friend is dreamt up and brought to life by gentle hands, using the softest organic cotton and a sprinkle of recycled magic. Discover a companion for today's adventures and tomorrow's memories. #SeverinaKids #HandmadeWithHeart #EcoToys #ArtisanMade #CherishedMoments
• •Website Banner (Homepage): Severina Kids: Where heirloom quality meets whimsical charm. Explore our world of handcrafted, eco-friendly toys and decor, made to be loved for generations. [Shop Now]
• •Facebook Ad (Targeting eco-conscious parents): Give the gift of gentle play. 🌿 Our award-winning toys are lovingly crafted by artisans from organic and recycled materials, because we believe in a kinder world for our little ones and the planet. Spark their imagination, sustainably. Learn more about our eco-friendly promise: [Link to About Us page] #SustainablePlay #OrganicToys #SeverinaKids #EthicalGifts
• •Product Description (For a hand-knitted animal toy): Meet [Animal Name], a softly knitted friend ready for cuddles and adventures. Handcrafted with the finest Argentinean merino wool and filled with recycled polyester, this little companion isn't just a toy, but a unique piece of art. Designed by Alejandra Salvatore and ethically made by our talented artisans, it’s a testament to slow, thoughtful creation. Perfect for sparking imaginative tales and becoming a treasured keepsake. Materials: 100% Argentinean Merino Wool, 80% Recycled Polyester filling. One of a kind. [Add to Cart]
• •Email Newsletter Snippet (Announcing a new collection): Hello, kindred spirit! Just as seasons change, new stories unfold in our little workshop. We're thrilled to share a peek at our latest collection, 'Wanderlust Wonders' – a celebration of childhood dreams and far-off places, all handcrafted with our signature love for natural materials and whimsical detail. Come, let's travel the world together... [Explore the Collection]