Brand Tone

Approachable and Friendly, Effortless and Classic, Community-Oriented, Confident and Style-Conscious

Brand Values

• •Quality and Durability ("Fewer, better things")
• •Effortless Style
• •Comfort ("Feel-good fabrics")
• •Personalized Experience
• •Local Connection

Best Practices

• •Define Your "Brand Voice Persona": Create a clear profile of your brand's voice as if it were a person. Is she witty, sophisticated, warm, down-to-earth? For Seventy West, this persona is likely stylish, confident, friendly, and knowledgeable about timeless fashion for the Colorado lifestyle.
• •Use a Consistent Vocabulary: Incorporate keywords and phrases that reflect your brand values. For Seventy West, this includes terms like "lasting style," "effortless," "feel-good fabrics," "classic," "Colorado woman," "curated," and "fewer, better things."
• •Speak to Your Target Audience: Understand who the "Colorado woman" is that Seventy West targets. The copy should resonate with her lifestyle, aspirations, and values (e.g., appreciation for quality, comfort, and versatile style).
• •Maintain Authenticity: Whether it's a product description or a social media update, the voice should feel genuine and true to the brand's mission and the experience customers can expect (e.g., friendly interaction at the truck, quality of clothing).
• •Create a Style Guide: Develop a simple internal document outlining the brand's tone, key messaging points, preferred terminology, and even things to avoid. This ensures everyone writing copy (for website, social media, emails, etc.) is aligned.

Social Perception

Seventy West likely aims to be perceived as a go-to source for stylish, quality, and timeless clothing for women in the Denver area. The "fashion truck" concept probably lends a unique, modern, and accessible image. They are likely seen as a local business that understands the "Colorado woman's" lifestyle and fashion preferences. The brand's emphasis on "lasting style" and "fewer, better things" may appeal to consumers interested in more sustainable and mindful fashion choices.

Copy Examples

• •Instagram Post (New Arrivals): "Hello, sunshine! ☀️ Our latest collection of feel-good fabrics and effortless silhouettes has just rolled in. Perfect for your Colorado adventures, from city strolls to mountain getaways. Find your lasting style this week at the Cherry Creek Farmer's Market or shop online! #SeventyWestStyle #DenverFashion #EffortlessChic #ShopLocalDenver #NewCollection"
• •Website Banner (Homepage): "Seventy West: Curating your perfect wardrobe with fewer, better pieces. Discover timeless style that feels as good as it looks. Style forever. [Shop New Arrivals] [Visit Us This Week]"
• •Email Newsletter Snippet (Highlighting a specific item): "Meet your new favorite dress! The [Dress Name] is crafted from the softest [Fabric Type] and designed for that effortlessly chic look we know you love. It’s the kind of piece that takes you from a sunny brunch to an evening out with ease. Invest in style that lasts. Shop it now at shopseventywest.com."
• •Facebook Ad (Promoting Pop-Up Shop): "Denver style mavens! Seventy West is popping up at [Location/Event] this [Date]! Come explore our mobile boutique filled with classic, feel-good pieces designed for the Colorado woman. Let us help you find your next wardrobe favorite. See you there! #DenverStyle #FashionTruck #PopUpShop #SeventyWest"
• •Instagram Story (Behind the Scenes/Truck Life): (Series of short videos/images) "Hi from the truck! 👋 Setting up for a beautiful day at Highlands Farmer's Market! Come say hi and check out our handpicked selection of effortless styles. We’re here ‘til 1 pm! #ShopTheTruck #DenverMarkets #SeventyWest #WeekendVibes"