Brand Tone

Aspirational, confident, and subtly edgy. Empowering and direct, clean and sophisticated, yet speaks to a 'rebel' spirit, positioning itself for the modern individual who values both style and substance, conveying an 'effortless cool.'

Brand Values

• •Quality and Durability
• •Individuality and Self-Expression
• •Ethical Craftsmanship
• •Timeless Style
• •Authenticity

Best Practices

• •Lead with a "For The..." Statement: Begin copy by addressing the target audience directly (e.g., "For the rule-breakers," "For the dreamers," "For the unconventional"). This immediately reinforces the brand’s identity and an exclusive community feel.
• •Focus on "And," Not "Or": Frame the product as a solution that doesn't require compromise. It's stylish and durable; it's delicate and strong; you can live your life and wear beautiful jewelry. This "both/and" approach highlights the core value proposition.
• •Use Empowering, Active Verbs: Employ strong, active verbs that evoke a sense of confidence and rebellion (e.g., Defy, Own, Forge, Lead, Dare). Avoid passive language.
• •Prioritize Benefits over Features: While the features (14k gold, waterproof) are important, the copywriting should always translate them into tangible benefits for the customer's life (wear it 24/7, never take it off, no green skin, lasts forever).
• •Maintain a Clean & Direct Voice: Keep sentences clear, direct, and confident. Avoid excessive slang, emojis, or overly casual phrasing to maintain the sophisticated-yet-edgy tone. Let the quality of the product and the power of the message speak for themselves.

Social Perception

Seventh Rebel is perceived as a trustworthy and high-quality direct-to-consumer jewelry brand. Customers view it as a reliable source for beautiful, durable, and unique jewelry that lives up to its marketing claims. The perception is that of an accessible luxury brand that offers good value for its price point, with positive customer service experiences and a focus on sustainable materials enhancing its favorable reputation.

Copy Examples

• •For the days you lead and the nights you own. Our 14k gold pieces aren't just accessories; they're armor. Waterproof, tarnish-free, and designed for your 24/7 life. #SeventhRebel #UnconventionalJewelry
• •Defy Convention. Your story, your style, your jewelry. Discover handcrafted pieces made to last a lifetime. No tarnish. No compromises.
• •The Last Jewelry You'll Ever Need to Take Off. Stop choosing between life and your jewelry. Swim, sweat, and live in Seventh Rebel. Explore our new waterproof collection.
• •Told you so. 😉 Our rings aren't afraid of a little water. #waterproofjewelry #goldrings #seventhrebel #everydayjewelry
• •The Rebel Bracelet: a statement for the quiet revolutionary. Forged from recycled stainless steel and plated in durable 14k gold, this is more than a bracelet—it’s a daily reminder to live by your own rules. Classic, subversive, and built to withstand your adventures.