Brand Tone

Health-conscious, Natural, Artisanal, Quality-focused, Approachable, Passionate, Encouraging, Positive, and Informative

Brand Values

• •Health and Wellness: Belief in the 'remarkableness of natural foods' and their 'nutritious value'.
• •Quality & Authenticity: Commitment to 'authentic, tested and certified organic ingredients' and sourcing from the 'finest of sources'.
• •Care & Craftsmanship: 'Artisanal granola,' 'carefully developed, tried and improved recipes,' and 'utmost care given to the produce'.
• •Customer-centricity: Aiming to provide a 'complete, balanced meal that caters to all ages and food preferences'.
• •Transparency: Use of 'tested and certified organic ingredients'.

Best Practices

• •Emphasize Quality and Craftsmanship: Use terms like 'artisanal,' 'premium,' 'finest ingredients,' 'carefully selected/crafted/developed' to convey the high standards and attention to detail.
• •Be Informative and Transparent: Briefly educate the audience about the benefits of specific ingredients or the sourcing process, reinforcing trust and the brand's commitment to quality.
• •Reflect the Passion: Occasionally remind the audience of the brand's origins as a 'home-based passion project' to create a connection and highlight the genuine care behind the products.
• •Highlight Health Benefits: Focus on the nutritional value and health benefits of the ingredients and products.
• •Use Positive and Encouraging Language: Frame the products as a way to improve everyday life and satisfy cravings in a healthy way.

Social Perception

A trustworthy and passionate company focused on delivering enjoyable and nutritious options, emphasizing organic and carefully sourced ingredients.

Copy Examples

• •Small seed, big on nutrition – that's the Seventh Heaven promise!
• •Seventh Heaven began as a dream to share the remarkable power of natural foods.
• •Our Nutty Chocolate Granola blends organic rolled oats, rich 100% natural cocoa, and roasted nuts for a guilt-free treat that satisfies your cravings.
• •At Seventh Heaven, we believe in the power of authentic, organic ingredients.
• •Premium Nuts – Big on Nutrition!