Brand Tone

Sincere, personal, and uplifting, characterized by direct communication, personal stories, and a sense of positivity and faith. The style is relaxed, chic, and approachable, reflecting "beachy vibes with a touch of California + GNO meets comfortable classic neutrals."

Brand Values

• •Legacy and Remembrance
• •Empowerment and Beauty
• •Faith and Gratitude
• •Personal Passion
• •Authenticity

Best Practices

• •Lead with the 'Why': Always circle back to the core story. Whether in a caption or an ad, infusing the message with the brand's purpose—honoring Baylor and making women feel beautiful—will maintain authenticity.
• •Use "I" and "You": Continue to use a personal, direct-address style. Phrases like "I chose this because..." or "I hope you feel..." reinforce the connection between the owner and the customer.
• •Embrace Uplifting Language: Use positive, empowering, and slightly serene vocabulary. Words like "radiant," "confident," "shine," "beautiful," and "special" align with the brand's mission.
• •Maintain a Consistent Aesthetic: Ensure that the visual branding (photos, colors, filters) on social media and the website reflects the "beachy, classic, neutral" style. The copy should complement this visual tone—relaxed, chic, and personal.
• •Share the Story Periodically: Don't assume every new follower knows the brand's origins. Reshare the 'About Us' story on social media from time to time to ground the community in the brand's deeper meaning and values.

Social Perception

The perception of Seventh Bay Boutique is largely shaped by its own content due to its niche status. It is seen as a heartfelt, family-oriented business with a distinct and personal style, cultivating a small, supportive community primarily through its curated social media presence that aligns with its beachy and classic neutral aesthetic.

Copy Examples

• •More than just a dress, it's a feeling. The 'Baylor' sundress was chosen to make you feel as radiant as a sunrise over the ocean. Effortless, beautiful, and ready for your moment to shine.
• •Wrapping you in comfort and classic style. Our handpicked neutral knits are the perfect staple for any occasion, designed to make you feel confident and beautiful in your own skin.
• •Seventh Bay is a dream built on love and a passion for fashion. Each piece is handpicked with a special purpose: to help you see the beauty that's been in you all along. Inspired by a precious angel, we believe style can tell a story. Let us be a part of yours.
• •A Style as Special as You Are. Hi [Customer Name], At Seventh Bay, we believe every woman deserves to feel beautiful. That's why I personally select each item, hoping it brings you as much joy as it brings me to find it. Discover our new collection of beach-inspired classics.
• •From Seventh Bay, with love. This piece was chosen to celebrate your unique beauty, in loving memory of Baylor. Wear it and know that you are special.