Brand Tone

Empowering, Supportive, Friendly, Approachable, Professional, Knowledgeable, Trendy, Upbeat, Aspirational, and Results-Oriented

Brand Values

• •Empowerment: Helping women feel confident and radiant.
• •Self-Care: Positioning spray tanning as a form of self-care.
• •Body Positivity: Creating a safe space for women to come as they are.
• •Inclusivity & Diversity: Stated as core values on their About Us page.
• •Quality & Expertise: Using luxury solutions like Dolce Glow™ and offering specialized services like bridal tans and mentorships. They emphasize achieving a natural, long-lasting glow.
• •Honesty & Transparency: Listed as a core value. They provide clear pre-tan and aftercare instructions.
• •Community/Giving Back: They state they donate 10% of every tan to the Equal Justice Initiative.

Best Practices

• •Always Lead with Empowerment and Positivity: Frame every message around making the client feel good, confident, and cared for. Use uplifting language.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, approachable language, and relevant emojis (especially on social media) but maintain professionalism.
• •Educate and Inform Clearly: When discussing products, services, or prep, provide clear, concise, and helpful information. This builds trust and reinforces expertise.
• •Visually Align: Ensure that the visuals accompanying the copy (photos, videos) reflect the same values of natural beauty, confidence, and inclusivity.
• •Be Authentic and Transparent: Reflect the stated values of honesty and transparency in all communications. If talking about the solutions or process, be straightforward. For example, clearly explain the difference between rapid and regular tans.

Social Perception

Positive, Trusted, Skilled, Artistic, Luxurious but Accessible, and Community-Focused

Copy Examples

• •Instagram Post (Image: Client showing off a glowing tan): That post-Seven Sunless glow hits different. ✨ We're not just about a beautiful tan; we're about that feeling of walking out ready to conquer the world. Confidence looks good on you. Book your self-care session – link in bio! #SevenSunless #SeattleSprayTan #EmpoweredGlow #SelfCareSunday
• •TikTok Video (Transition from pre-tan to post-tan): (Upbeat, trending audio) Text Overlay 1: Watch this glow-up happen! Text Overlay 2: From 'meh' to 'YASSS QUEEN' in under 30 mins at Seven Sunless! Caption: Ready for your own radiant transformation? 😉 We create custom, natural-looking tans that make you feel like a 10/10. #SprayTanGoals #SevenSunless #ConfidenceBoost #SeattleBeauty #GlowUp
• •Website Homepage Banner: Seven Sunless: Your Safe Space for a Radiant, Confident Glow. More than just a tan, it's self-care, perfected. Discover our luxury spray tans and embrace your best self. [Book Now Button]
• •Promotional Email Subject: ✨ Unlock Your Inner Radiance with Seven Sunless! ✨ Email Body Snippet: Hey Gorgeous! Feeling like you need a little boost? At Seven Sunless, we believe that self-care is essential. Our luxury spray tans are designed to give you a natural, sun-kissed glow that makes you feel amazing from the inside out. Come as you are, leave feeling like a queen. [Link to Services]
• •Instagram Story (Poll): Image: A collage of different tan shades. Poll Question: Dreaming of your perfect glow? What's your go-to tan vibe? Options: A) Subtle & Sunkissed B) Golden Goddess C) Deep Bronze Beauty Follow-up slide: Whatever your dream tan, we can customize it! DM us to chat about your perfect shade. #CustomTan #SevenSunless #BodyPositivity