Tono de Marca

adventurous, rugged, authentic, natural, handcrafted, approachable, and community-oriented

Valores de Marca

• •Adventure and Exploration
• •Natural Quality
• •Craftsmanship
• •Authenticity
• •Masculine Efficacy

Mejores Prácticas

• •Lead with Adventure: Frame all product communication, from descriptions to social media posts, within the narrative of adventure, journey, and exploration. Use evocative, action-oriented language.
• •Emphasize "Handcrafted" and "Natural": Consistently use keywords like "small-batch," "handcrafted in Nova Scotia," "natural ingredients," and "premium" to reinforce the brand's commitment to quality and authenticity.
• •Use a Rugged & Refined Vocabulary: Build a brand lexicon that includes words like rugged, forged, navigator, expedition, provisions, craft, essential, bold, and uncompromising. Avoid overly corporate or generic marketing language.
• •Maintain Visual and Textual Harmony: Ensure all photography and visual branding aligns with the rugged, natural, and adventurous tone. Images of coastlines, rustic wood, and authentic lifestyle shots will reinforce the message conveyed in the copy.
• •Engage with an Authentic, Approachable Voice: In all direct customer interactions (social media comments, emails), maintain the brand persona but in a friendly, down-to-earth manner. Be the knowledgeable and passionate craftsman, not a faceless company.

Percepción Social

Perceived as a purveyor of high-quality, artisanal goods and a lifestyle brand, emphasizing natural ingredients and small-batch production, appealing to consumers seeking niche and unique products. There is a strong positive association with quality and a general lack of negative reviews.

Ejemplos de Copy

• •Introducing 'The Mariner' bar soap. A rugged blend of sea salt, cedarwood, and coastal botanicals, crafted for the man who navigates his own path. Made in small batches with the wild spirit of the Atlantic. Your next adventure starts here.
• •Your beard is a testament to your journey. Our 'Shipwright' Beard Oil is forged from a premium blend of argan, and jojoba oils to condition and strengthen every hair. It’s a rugged defense against the elements, leaving your beard sharp, styled, and ready for whatever the horizon holds. No compromise. Just pure, natural efficacy.
• •The world doesn't wait. Gear up for your next chapter with grooming essentials built to endure. From our signature sea-salt soaps to our rugged beard balms, every Seven Seas product is handcrafted in Nova Scotia to ensure unmatched quality. Don't just face the day—conquer it. Shop the collection now.
• •Life is an adventure. Your grooming should be up to the task. Seven Seas Trading Co. creates rugged, all-natural soaps and balms for men who answer the call of the wild. Handcrafted quality for wherever your compass points.
• •We’re not a corporation; we’re a small crew with a passion for the sea and a belief in honest, hard-working ingredients. Seven Seas Trading Co. was founded on the shores of Nova Scotia with a simple mission: to create adventurous grooming provisions that are as real and rugged as the coast that inspires them.