Brand Tone

Sophisticated & Elegant, Passionate & Knowledgeable, Aspirational & Exclusive, Modern & Innovative (within a classic framework), Personal & Welcoming (in-store aspiration)

Brand Values

• •Quality & Craftsmanship
• •Elegance & Beauty
• •Exclusivity & Curated Selection
• •Passion for Fashion & Design
• •Customer Experience
• •Timelessness (with a modern approach)

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials, artisanal techniques, and heritage of the brands and products. Use descriptive words that evoke luxury and durability.
• •Maintain a Sophisticated Vocabulary: Use elegant and precise language. Avoid overly casual slang or colloquialisms, but ensure the tone remains inviting rather than aloof.
• •Tell the Story: Weave in elements of the designers' history, the inspiration behind collections, or the unique qualities of a piece. Connect with the customer on an emotional and intellectual level.
• •Focus on Timelessness and Investment: Position products not as fleeting trends, but as lasting pieces that add value to a wardrobe. Speak to the idea of curated style over fast fashion.
• •Be Authentic and Passionate: Let the genuine love for fashion, design, and quality shine through. The copy should feel knowledgeable and enthusiastic, reflecting the expertise of the Sevens Gent team.

Social Perception

High-End Retailer, Established & Reputable, Fashion Authority, Potentially Intimidating for Some, Stylish & Aspirational

Copy Examples

• •Sevens Gent: Where Craftsmanship Meets Couture. Body: Since 1985, we've passionately curated a collection of the world's most coveted designer bags, shoes, and accessories. Discover timeless elegance and unparalleled quality, handpicked for those who appreciate the art of fashion. Visit our Ghent boutique or explore our online edit.
• •Social Media Post (Image: Close-up of a beautifully crafted handbag): Caption: The language of luxury is spoken in the details. At Sevens, every stitch, every material, every design tells a story of heritage and meticulous craftsmanship. Indulge in pieces that are not just accessories, but investments in timeless style. #SevensGent #LuxuryLeather #DesignerBags #Craftsmanship #TimelessElegance
• •Product Description (for a designer shoe): Experience the pinnacle of Italian shoemaking with [Designer Name]'s [Product Name]. Sculpted from the finest calfskin leather, these heels embody sophisticated allure and exceptional comfort. A testament to [Designer Name]'s innovative vision and Sevens' commitment to enduring style. Make them the cornerstone of your look.
• •Email Newsletter Snippet (Subject: An Invitation to Elegance): Dear [Customer Name], Step into the world of Sevens Gent and discover our latest arrivals from iconic fashion houses like Prada, Loewe, and Bottega Veneta. Our team is dedicated to helping you find those perfect pieces that speak to your unique style, offering personalized advice and a passion for true craftsmanship. We look forward to welcoming you.
• •Website "About Us" Excerpt: At Sevens Gent, our philosophy is simple: to unite discerning individuals with fashion that endures. Born from a love of artful design and superior materials, we've built a legacy on curating accessories that transcend trends. We believe in the power of exceptional craftsmanship to elevate the everyday, and in providing an experience as refined as the pieces we offer.