Brand Tone

Elegant & Reverent, Quality-Focused & Assuring, Warm & Community-Oriented, Helpful & Customer-Centric

Brand Values

• •Quality & Craftsmanship: Dedication to providing high-end, durable, and aesthetically pleasing prayer mats and accessories.
• •Faith & Spirituality: Products are designed to enhance the prayer experience and are positioned as meaningful items within the Islamic faith.
• •Beauty & Aesthetics: A clear focus on creating visually appealing products that add elegance.
• •Customer Satisfaction: Commitment to excellent customer service and ensuring a positive purchasing experience.
• •Community Support: Supporting local Muslim artisans in Turkey through their production process.
• •Meaningful Gifting: Positioning products as thoughtful and significant gifts for religious occasions and loved ones.

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., Elegant, Reverent, Assuring, Warm), preferred vocabulary (e.g., "premium," "sacred," "enhance," "crafted"), and phrases to avoid.
• •Emphasize Quality and Craftsmanship: Consistently highlight the superior materials, artisanal production in Turkey, and the luxurious feel of the products in all descriptions and communications.
• •Connect with Spiritual Values: Frame product benefits in the context of enhancing the prayer experience, fostering devotion, and connecting with Islamic traditions. Use respectful and appropriate language.
• •Focus on Aesthetic Appeal & Gifting: Use descriptive language that evokes the beauty and elegance of the prayer rugs. Highlight their suitability as meaningful gifts for religious milestones and special occasions.
• •Maintain a Customer-Centric and Respectful Approach: Ensure all communications are helpful, polite, and address the customer with respect, reflecting the brand's commitment to service and the values it represents.

Social Perception

Positive: Customers and online reviews perceive Sevensajada as a provider of high-quality, beautiful, and comfortable prayer rugs. The products are seen as luxurious and worth the price. Trustworthy: The brand is generally viewed as legitimate and reliable, with positive remarks on customer service and delivery. Appreciated for Design: The aesthetic appeal and attention to detail in the designs are frequently highlighted and valued by customers. Gift-Worthy: Many customers purchase Sevensajada products as gifts, indicating a perception of the brand as suitable for special and meaningful occasions.

Copy Examples

• •Headline: Elevate Your Sacred Space: Discover the Sevensajada Difference. Body: Immerse yourself in prayer with our premium mats, meticulously crafted in Turkey. Feel the luxurious velvet, appreciate the timeless design, and enhance your moments of devotion. A meaningful gift for yourself or a loved one.
• •Social Media Post: Ramadan Reflections. Create a serene atmosphere for your prayers with a Sevensajada prayer rug. Designed for comfort, crafted for beauty, inspired by faith. #Sevensajada #PrayerMat #IslamicArt #Ramadan #SpiritualJourney
• •Product Description Snippet: Experience the art of prayer. Our [Product Name] prayer rug is more than just a mat; it's a testament to exquisite craftsmanship and spiritual dedication. Woven with the finest materials by skilled artisans, it offers unparalleled comfort and a touch of elegance to your daily prayers.
• •Email Subject: A Gift of Peace: Share the Beauty of Sevensajada This Eid. Email Body: This Eid, offer a gift that resonates with faith and elegance. Sevensajada’s premium prayer rugs and tasbih are thoughtfully designed to bring comfort and beauty to sacred moments. Explore our collection and find the perfect expression of your well wishes.
• •Website Banner: Sevensajada: Where Quality Meets Devotion. Premium Prayer Rugs, Crafted with Passion.