Brand Tone

Authentic & Traditional, Premium & Quality-Focused, Informative & Educational, Respectful & Appreciative, Aspiring & Lifestyle-Oriented

Brand Values

• •Authenticity: Sourcing and providing genuine Japanese products.
• •Quality: Offering high-standard, durable, and effective items.
• •Craftsmanship: Valuing and promoting the skill and dedication of Japanese artisans.
• •Tradition: Preserving and sharing Japanese cultural heritage through their products.
• •Customer Enrichment: Aiming to improve the daily lives of their customers through the use of their products.
• •Connection: Connecting customers worldwide with Japanese artisans and their work.

Best Practices

• •Prioritize Authenticity & Origin: Always highlight the 'Made in Japan' aspect and the traditional methods or materials used. Use specific regional names (like Kishu for Binchotan) where applicable.
• •Emphasize Quality & Craftsmanship: Use descriptive language that conveys the superior nature, durability, and skill involved in creating the products. Words like 'handcrafted,' 'artisan,' 'meticulous,' and 'premium' reinforce this.
• •Educate & Inform: Provide context. Explain the benefits, the traditional uses, or the story behind the products. This adds value beyond the item itself and positions the brand as knowledgeable.
• •Maintain a Respectful & Appreciative Voice: The language should reflect a deep respect for Japanese culture and the artisans. Avoid overly casual or slangy language. The tone should be one of sharing something valuable.
• •Visual Consistency: Ensure that photography and videography align with the premium, authentic, and often minimalist aesthetic associated with Japanese quality. High-quality visuals are crucial to support the brand tone.

Social Perception

Positive Product Experience, Appreciation for Authenticity, Trustworthy (based on product reviews), Niche Appeal

Copy Examples

• •Headline (Binchotan Charcoal): 'Experience Purity: Kishu Binchotan, Crafted in Japan for a Naturally Refined Taste.' Body: 'For centuries, artisans in Kishu, Japan, have perfected the art of Binchotan. Our authentic white charcoal, born from Japanese oak and ancient kilns, offers unparalleled purification for your water and clean, consistent heat for your grill. Elevate your everyday rituals.'
• •Instagram Post (Japanese Knife): 'The heart of Japanese culinary tradition, in your hands. 🔪 Each of our handcrafted knives is a testament to generations of Seki craftsmanship. Feel the balance, experience the enduring sharpness, and transform your cooking. #JapaneseKnife #MadeInJapan #CulinaryArt #SevenPlusJP'
• •Facebook Ad (Konro Grill): 'Bring the authentic Yakitori experience home. Our Diatomaceous Earth Konro Grills offer exceptional heat retention and distribution, ensuring perfectly grilled delicacies every time. Discover the taste of Japan with Seven Plus JP. Learn more & shop now: [Link]'
• •Product Description Snippet (Tableware): 'More than just tableware, these are pieces of Japanese artistry. Each cup and plate is carefully selected for its beauty, quality, and connection to traditional Japanese aesthetics. Grace your table with items that tell a story. #JapaneseCraft #ArtisanMade #HomeEnrichment'
• •Email Subject Line (General Promotion): 'Timeless Quality, Modern Living: Discover Authentic Japanese Craft from Seven Plus JP.' Preview Text: 'From the revered Binchotan to expertly forged knives, bring home the enduring spirit of Japanese craftsmanship.'