Brand Tone

Helpful, Informative, Family-Oriented, Relatable, Confident, Knowledgeable, Customer-Centric, Supportive, Practical, and Down-to-Earth

Brand Values

• •Quality and Durability
• •Affordability
• •Ease of Use (DIY Focus)
• •Family and Community
• •Customer Satisfaction and Support
• •Passion for the Equine and Livestock Industry

Best Practices

• •Speak Your Customer's Language: Use terminology and address pain points that are familiar to horse and livestock owners (e.g., "easy setup," "heavy-duty," "no-weld," "affordable quality").
• •Highlight the "Why": Focus on the benefits, not just features. Emphasize how products save time, money, and effort, and provide peace of mind due to their durability and safety.
• •Maintain a Helpful, Can-Do Attitude: Position the brand as a supportive partner. Use encouraging language that empowers customers to tackle their own fencing projects successfully.
• •Show, Don't Just Tell, Your Expertise: Leverage the family's rodeo and ranching background in storytelling and product explanations to build credibility and relatability. Share customer success stories and testimonials widely.
• •Be Authentic and Transparent: Clearly communicate product specifications, the DIY process, and what's included in kits. Being open about who they are (a family business passionate about the industry) fosters trust.

Social Perception

Trusted, Reliable, Excellent Value for Money, User-Friendly Products, Knowledgeable and Helpful Staff, and Problem Solvers

Copy Examples

• •Headline: Build Your Dream Arena, The Easy Way. No Welding, No Problem. Body: At Seven Peaks Fence and Barn, we believe quality fencing shouldn't break your back or your budget. Our DIY arena kits are designed for easy setup by folks just like you. Strong, durable, and ready for whatever your horses can throw at it. Get started on your project today!
• •Headline: Family-Proof Fencing for Your Herd. Built by Our Family, For Yours. Body: From our rodeo family to yours, Seven Peaks offers fencing that’s tough enough for your livestock and easy enough for a weekend install. We grew up building our own – now we make it simple for you. Quality you can trust, from people who get it.
• •Headline: Stop Wasting Money on Fences That Don’t Last. Invest in Seven Peaks Durability. Body: Tired of repairs? Our heavy-duty, no-weld panels and continuous fencing are built to withstand the elements and your toughest animals. Smart, affordable, and installed by you. See why ranchers across the country choose Seven Peaks.
• •Headline: Your Weekend Project: A Secure Paddock. Our DIY Kits Make it Simple. Body: Got a weekend? Get a new paddock! Our easy-to-assemble stall and panel kits come with everything you need (minus the elbow grease!). Clear instructions and top-notch materials mean you get a professional result, without the professional price tag.
• •Headline: Questions About Your Fencing Project? We’re Horse People Too. Call Us! Body: Planning your new setup can be overwhelming. But at Seven Peaks, we’re more than just a supplier – we’re fellow horse and livestock enthusiasts. Give us a call! We’re happy to share our know-how and help you choose the perfect, easy-to-install solution for your needs.