Brand Tone

premium, professional, and performance-oriented.

Brand Values

• •Fusion of Sport and Fashion
• •Quality and Innovation
• •Performance and Perfection
• •Scandinavian Simplicity
• •Credibility

Best Practices

• •Lead with Performance: Always anchor product descriptions in tangible performance benefits (e.g., "enhances control," "reduces vibration," "ensures coolness"). Use technical terms where appropriate to build credibility.
• •Emphasize the "Fusion" Philosophy: Consistently reinforce the core message of combining elite sport with high fashion. Use phrases like "on and off the court," "fusion of performance and style," and "Scandinavian simplicity."
• •Leverage Founder Credibility: Regularly and organically mention the involvement of Henrik Larsson and Andreas Granqvist. Their story is a powerful differentiator that adds authenticity and a winning mentality to the brand narrative.
• •Maintain a Premium & Confident Tone: Avoid overly casual slang or deep discounts that could dilute the premium positioning. The language should always be confident, clean, and professional, reflecting the high quality of the products.
• •Use Customer Testimonials Strategically: Weave powerful customer quotes like "game-changer" and "excellent balance and control" into product pages and social media posts to provide social proof that validates the brand's performance claims.

Social Perception

Customer perception of Seven of Sweden is overwhelmingly positive, centering on product quality, performance, and design. Reviews frequently praise the rackets for their excellent balance, control, and suitability for various skill levels, from beginners to intermediate players. Customers often describe the products as "game-changers." The apparel is noted for its "fantastic fabric, shape and fit," as well as its stylish appearance. The brand is perceived as a premium offering, with some customers noting the price but concluding that the quality makes it "worth it." Fast shipping and good service are also recurring themes in customer feedback.

Copy Examples

• •Control the court with the calm authority of a captain. The FOREST racket, co-developed with Andreas Granqvist, is engineered for strategic players who value precision over brute force. Its 3K carbon surface and EVA Soft core offer a perfect fusion of responsiveness and comfort. This is more than a racket; it's a statement. #SevenOfSweden #Padel #PadelGear #ScandinavianDesign #Performance
• •Headline: Style Meets Performance. Power Your Play. Body: Designed for the modern player, our women's collection combines Italian-made fabrics with smart, functional design. Experience unparalleled breathability and a perfect fit that moves with you through every match. Elevate your game and your style. Shop the collection now. #PadelFashion #Athleisure #SevenOfSweden #WomenInSport
• •Title: The No.7 by Henrik Larsson: A Collector's Piece, A Player's Weapon. Description: In collaboration with a legend, we created the No.7. This limited edition racket is the ultimate expression of our brand's DNA: uncompromising performance wrapped in a sleek, minimalist design. With its 100% carbon surface and balanced profile, the No.7 delivers a stable, powerful, and incredibly precise feel. Own a piece of sporting heritage.
• •The Details That Make the Difference.
• •Born from Sport. Designed for Life. The Ultimate Fusion of Padel Performance and Scandinavian Style.