Brand Tone

Passionate & Enthusiastic, Ethical & Responsible, Expert & Quality-Focused, Transparent & Educational, Global & Adaptable

Brand Values

• •Sustainability: Commitment to 100% ethical sourcing, reducing environmental impact, and supporting certifications.
• •Fairness & Ethical Treatment: Direct trade, ensuring fair profit for farmers, and opposing exploitation.
• •Quality & Excellence: Providing the finest roasted specialty coffee through careful sourcing, roasting, and adaptation to market preferences.
• •Partnership & Support: Working closely with farmers, helping them with technology and certifications.
• •Transparency: Openness about their product journey and processes.
• •Diversity & Equal Opportunity: Believing these enhance creativity and improve the company.
• •Customer Satisfaction: At Seven Mountains Coffee We Believe That Every Cup Should Be Your Best Ever.

Best Practices

• •Anchor in Your Values: Always circle back to core values like sustainability, ethical sourcing, and quality. Let these principles guide the message and word choice.
• •Speak with Passionate Expertise: Share your enthusiasm for coffee combined with your knowledge. Use descriptive language that conveys the quality and unique characteristics of the beans and roasting process.
• •Maintain Transparency and Honesty: Be open about your sourcing, partnerships, and sustainability efforts. Avoid jargon where possible, and explain complex topics (like certifications) in an accessible way.
• •Be Globally Minded but Locally Aware: Highlight the international nature of your sourcing and markets, but also tailor messaging to resonate with the specific interests and preferences of different customer bases if possible.
• •Educate and Empower: Use copy not just to sell, but to inform customers about coffee, ethical practices, and how their choices can make a positive impact. This builds trust and community.

Social Perception

High-quality, ethical, and sustainable coffee provider that cares deeply about the entire supply chain, from farmer to consumer. Customers who have provided testimonials on their site perceive the coffee as special, high-quality, and appreciate the unique micro-lots.

Copy Examples

• •Headline: Taste the Journey in Every Cup. Body: From our direct partnerships with farmers in 8 countries to our meticulous roasting process, Seven Mountains Coffee brings you more than just exceptional flavor. We bring you a story of sustainability, fairness, and a passion for the perfect brew. Discover your new favorite origin today. Call to Action: Explore Our Coffees
• •Headline: Coffee That Cares. For You, For Farmers, For Our Planet. Body: We believe your best cup of coffee shouldn't come at a cost to others. That's why we're committed to 100% ethical sourcing, direct trade that empowers farmers, and sustainable practices that protect our environment. Sip with confidence. Call to Action: Learn About Our Impact
• •Headline: Beyond the Bean: A World of Flavor, Roasted with Passion. Body: Our expert roasters work hand-in-hand with local farmers across the globe, ensuring each bean’s unique character shines through. From rich Italian traditions to vibrant new wave profiles, we customize our roasts to bring you an unparalleled coffee experience. Call to Action: Find Your Perfect Roast
• •Headline: Know Your Coffee, Love Your Coffee. Body: Transparency is at the heart of what we do. We invite you to explore the origins of our beans, learn about the dedicated farmers we partner with, and understand the sustainable journey from farm to your mug. Because a truly great coffee is one you can feel good about. Call to Action: Discover Our Stories
• •Headline: Elevate Your Ritual: Specialty Coffee, Sustainably Sourced, Delivered Fresh. Body: Why settle for ordinary? Seven Mountains Coffee offers a curated selection of single origins and unique micro-lots, all ethically sourced and roasted to perfection. Join our community of coffee enthusiasts and experience the difference passion makes. Call to Action: Shop Specialty Coffee