Tono de Marca

Aspirational, exclusive, confident, direct, informal, contemporary, authoritative, energetic, and rooted in urban street culture aesthetics.

Valores de Marca

• •Exclusivity
• •Authenticity
• •Trend Leadership
• •Quality and Premium Experience
• •Community Connection

Mejores Prácticas

• •Use confident and direct language, avoiding hesitant or overly salesy tones, to reflect confidence in product curation.
• •Leverage insider terminology (e.g., "heat," "grails," "drop," "colorway") to connect with the knowledgeable sneakerhead community and reinforce authenticity.
• •Keep copy concise and visually focused, especially on platforms like Instagram and TikTok, using short, punchy captions that complement visuals.
• •Emphasize exclusivity and scarcity with words like "limited," "exclusive," "rare," and "last chance" to create urgency and desirability.
• •Maintain a consistent hashtag strategy, including brand-specific, product-specific, and community-focused hashtags, for visibility and niche reinforcement.

Percepción Social

Premier destination for high-end streetwear and sneakers in Dubai; seen as a legitimate and key player in the local hype culture market, cultivating an 'in the know' image. Perception is largely shaped by the brand's marketing due to a lack of independent customer reviews.

Ejemplos de Copy

• •The wait is over. The Yeezy Boost 350 V2 'Onyx' has landed at Seven Miles. Pure stealth, pure hype. Secure your pair before they're just a memory. #Yeezy #sevenmilesdxb #TheExclusives
• •Your collection is missing this. The Air Jordan 1 'University Blue'. Iconic for a reason. Available in-store and online. Don't sleep on it. #Jordan1 #Sneakerhead #Dubai
• •POV: You found the best sneaker spot in Dubai. The hunt for heat ends here. Visit us at JBR and Al Khawaneej Walk. #Streetwear #DubaiFashion #SevenMiles
• •It's not just about the kicks. Elevate your entire fit with the latest from Supreme and Essentials. Curated for the streets. #Supreme #FearOfGod #OOTD
• •Real deals only. Every piece, every pair, 100% authentic. That's the Seven Miles guarantee. Shop with confidence. #Authentic #LegitCheck #NoFakes