Brand Tone

Friendly, welcoming, inspiring, celebratory, and fun.

Brand Values

• •Creativity and Self-Expression
• •Inclusivity and Community
• •Quality and Experience
• •Fun and Celebration
• •Personalization

Best Practices

• •Use Welcoming and Inclusive Language: Always use words that make people feel invited and accepted, such as "everyone is welcome," "no experience necessary," and "join our community."
• •Focus on the "Why" - The Experience: Center the copy on the feeling and the memories customers will create, not just the activity itself. Use words like "unforgettable," "memorable," "celebrate," and "connect."
• •Maintain a Positive and Upbeat Voice: Keep the tone light, fun, and encouraging. Use exclamation points and positive adjectives to convey excitement and energy.
• •Showcase User-Generated Content: Actively share photos, videos, and testimonials from happy customers. This authentically reflects the brand's perception and reinforces the fun, social atmosphere.
• •Be Consistent Across All Platforms: Ensure the friendly, inspiring, and celebratory tone is consistent from the website's "About Us" page to every Instagram caption and customer service email. This builds a strong, recognizable brand personality.

Social Perception

Seven Layer is perceived by the public as a unique and highly enjoyable destination for creative activities and events. It is seen as a "creative haven" that successfully combines an art studio with a home goods store. Customers view the brand as providing excellent service, a welcoming atmosphere, and high-quality, engaging workshops. The fact that it is a Black woman-owned business is also highlighted in some user-generated content, adding to its positive social narrative. It's consistently recommended for group outings, parties, and anyone looking for a fun, hands-on activity in Fort Lauderdale.

Copy Examples

• •Light up your creativity! ✨ Join our weekend candle making workshop and craft a scent that’s uniquely you. No experience needed, just good vibes and your imagination. Tag a friend you’d bring! #SevenLayerStudio #CandleMaking #DIY #FortLauderdale
• •Celebrate Your Next Event in Style! From birthdays to bachelorette parties, host an unforgettable creative workshop at Seven Layer Studio. Let's make memories together. Book your private event today!
• •Tired of the same old date night?🎨 Sip, create, and connect at our Fluid Art class. Enjoy a complimentary cocktail and a splash of color for a night you won't forget. Reserve your spot at sevenlayerfl.com.
• •Unleash Your Inner Artist This Week! Hi [Name], looking for a spark of inspiration? At Seven Layer Studio, we believe everyone has a creative side. Whether you're mixing the perfect cocktail or crafting your own body butter, we provide the space, materials, and good times. Explore our workshops and book your next adventure! [Link to website]
• •Your new favorite spot in Fort Lauderdale is here. Where creativity flows and good times are always on the menu. This is Seven Layer Studio. Come create with us. #CreativeStudio #FortLauderdaleEvents #ThingsToDoInFlorida