Brand Tone

aspirational, serene, and artistic

Brand Values

• •Individuality and Self-Expression
• •Appreciation for Craftsmanship
• •Connection to Nature and Freedom
• •Mindful Consumption

Best Practices

• •Use Evocative, Sensory Language: Instead of just describing a product's features (e.g., "100% cotton"), describe the feeling it evokes ("soft, sun-drenched cotton that feels like a second skin").
• •Maintain a Calm, Non-Aggressive Voice: Avoid clichés like "Hurry, limited stock!" or "Buy now!". Instead, use gentle invitations like "Explore the collection" or "Find your piece."
• •Tell the Story of the Product: Weave in the brand's value of craftsmanship. Mention the origin of the fabrics when possible (e.g., "Featuring a traditional Japanese pattern"). This reinforces the brand's unique B2B roots.
• •Focus on the "Why," Not Just the "What": The customer isn't just buying a dress; she's buying into a lifestyle of freedom, art, and individuality. The copy should consistently reinforce this aspirational "why."
• •Embrace the Mystique: Since the brand is already exclusive and hard to find, lean into it. Use copy that frames the brand as a curated secret or a special discovery, making the customer feel like they have found something truly unique.

Social Perception

Defined by its exclusivity and near-anonymity. Perceived as a niche, hidden gem due to the absence of social media and reviews, leading to a neutral or invisible public reputation and a lack of social proof.

Copy Examples

• •Drape yourself in the story of the sea and sky. Our 'Azure Dream' Kimono, crafted from a soft, breathable fabric sourced from artisanal Japanese weavers, moves with you like a gentle breeze. More than an garment, it's a feeling—of endless horizons and sun-warmed skin.
• •Your wardrobe is a canvas. Your style is the art. Discover pieces that tell your story. Welcome to the tribe.
• •We believe in clothing with a soul. That's why we search the world for unique textiles that speak of tradition and craftsmanship. Seven Islands is for the woman who walks her own path, dressed in the beauty of her own freedom.
• •Chasing the last light of day. Our 'Golden Hour' dress is made for moments like these—unscripted, beautiful, and completely yours. #SevenIslandsEurope #BohoTribe #WearYourFreedom
• •A whisper from afar... new arrivals for your free spirit.