Brand Tone

Authentic and Traditional, Hospitable and Welcoming, Descriptive and Sensory, Trustworthy and Quality-Oriented

Brand Values

• •Authenticity
• •Quality
• •Accessibility & Convenience
• •Cultural Connection

Best Practices

• •Always connect products to their cultural roots. Use storytelling to explain the history or traditional methods behind items like Turkish coffee, tea, and delight.
• •Go beyond 'delicious.' Use words that evoke taste, texture, and aroma (e.g., 'flaky,' 'fragrant,' 'rich,' 'velvety,' 'aromatic') to help customers imagine the experience.
• •Consistently mention key value points like 'Hand Made,' 'Daily,' 'Best Quality,' and 'Premium Ingredients' across all platforms to build confidence and justify the premium nature of the products.
• •Frame the purchase as an invitation. Use welcoming language in all communications, from ad copy to customer service emails, to make customers feel like valued guests.
• •The promise of 'Free Express Shipping' is a powerful motivator. Feature it prominently in headers, ad copy, and during the checkout process to overcome the barrier of international ordering.

Social Perception

A niche, specialty retailer projecting legitimacy and a focus on quality, with an absence of significant online complaints indicating customer satisfaction with product quality and promised express shipping.

Copy Examples

• •Each layer of our Daily Baklava tells a story of tradition. Handcrafted with the finest pistachios and sweetened with natural syrup, it’s not just a dessert—it’s a piece of Turkey, delivered fresh to your door. ✨ #TurkishBaklava #GourmetSweets #SevenHillsShopping
• •✈️ Taste Istanbul This Weekend? Your Express Pass Inside...
• •Discover our Hand Made Rose & Lemon Turkish Delight. Crafted without glucose or gluten, each piece is a tender, fragrant bite of artisanal tradition. Made slowly and with care, just as it has been for centuries. Experience the authentic taste of a Turkish bazaar.
• •Can't fly to Turkey? Let us ship its flavors to you. Authentic Turkish Delights & More.
• •Missing the taste of Turkey? 🇹🇷 From daily-made Baklava to aromatic Turkish Coffee, Seven Hills Shopping brings the best of the Grand Bazaar to you. Enjoy FREE Express Shipping on orders over $120. Shop now and bring a taste of Turkey home!