Brand Tone

earnest, educational, and artistic; passionate, informative, and purpose-driven, inspiring and teaching, conveying craftsmanship and quality, authentic and socially responsible.

Brand Values

• •Sustainability
• •Education
• •Creativity and Artistry
• •Global Community & Social Responsibility
• •Quality and Craftsmanship

Best Practices

• •Lead with Purpose: Always connect your products back to the core mission. Whether selling a scarf or a seed packet, frame it within the larger story of sustainability, education, and artistry.
• •Use Educational Language: Your customers are learners and creators. Use terms like "discover," "learn," "explore," and "transform." Provide context about the origins of the materials or the traditions behind the craft.
• •Emphasize Authenticity and Craftsmanship: Use descriptive words that highlight the quality and human touch behind the products. Phrases like "hand-printed," "naturally derived," "artist-developed," and "small-batch" reinforce brand value.
• •Maintain a Global and Community-Oriented Tone: Reference the global network, international partners, and the community of creators your brand serves. This builds a sense of belonging and shared values.
• •Keep it Grounded and Natural: The brand's essence is the earth. Use sensory language that evokes nature, color, and texture. Avoid overly corporate or slick marketing jargon, as it would clash with the brand's authentic, artistic identity.

Social Perception

Based on reviews and mentions, sevengardens is perceived as a highly reputable and ethical brand. Customers see it as a source of high-quality, beautifully crafted, and unique products. The association with the non-profit educational network lends it significant credibility and positions it as more than just a retail entity. It is viewed as a leader in the sustainable and creative space, appreciated for its commitment to both the environment and traditional arts.

Copy Examples

• •Headline: Unleash the Colors of Nature. Body: Discover the ancient magic of plant-based dyes. Our new Dyer's Kit contains everything you need to transform simple fabrics into unique works of art, using pigments grown from the earth. Create, learn, and connect with a tradition of sustainable beauty. #sevengardens #NaturalDyes #SustainableCraft
• •Headline: The Perfect Canvas for Natural Hues. Body: Created for artists who value sustainability, our pH-neutral paper provides the ideal surface for your plant-based inks and watercolors. Each sheet is crafted to preserve the vibrancy and integrity of natural pigments, ensuring your artwork endures. Honor your craft with a paper as natural as your colors.
• •Headline: More Than a Shop: A Global Movement. Body: sevengardens.shop is the curated marketplace of the sevengardens global network. Born from an art project and blossoming into a worldwide initiative for sustainable education, we believe in the power of color. Every kit, paper, and textile we offer is a piece of that story ThePerfect Canvas for Natural Hues. Body: Created for artists who value sustainability, our pH-neutral paper provides the ideal surface for your plant-based inks and watercolors. Each sheet is crafted to preserve the vibrancy and integrity of natural pigments, ensuring your artwork endures. Honor your craft with a paper as natural as your colors.
• •Headline: A Touch of Bavaria, A Hint of India, A World of Color. Body: Explore our latest collection of hand-printed scarves. Crafted by our partner family collectives in India using traditional block-printing techniques and our signature natural dyes, each piece is a testament to shared heritage and artisanal skill. Wrap yourself in a story of global collaboration.
• •Headline: Natural Plant Dyes & Creative Kits Description: sevengardens.shop | Explore sustainable crafting with our exclusive plant-based dyes, artist papers, and DIY sets. Rediscover the art of natural color.