Brand Tone

Patriotic and Proud, Respectful and Appreciative, Authentic and Craft-Oriented, Community-Focused, Straightforward and Direct

Brand Values

• •Patriotism
• •Freedom
• •Family
• •Support for Service Members
• •Quality and Craftsmanship
• •American Heritage
• •Resilience and Hard Work

Best Practices

• •Always Lead with Patriotism and Respect: Every piece of copy should subtly or overtly connect back to American pride, respect for service, or shared national values.
• •Emphasize "Veteran-Owned" and "Hand-Finished in Texas": These are key differentiators and trust-builders. Consistently include these where appropriate (e.g., product descriptions, about sections, social media bios).
• •Use Strong, Evocative Language Balanced with Authenticity: Words like "Honor," "Pride," "Courage," "Heritage," "Legacy," and "Freedom" resonate with the brand's values. However, maintain a genuine, down-to-earth voice that reflects a small family business.
• •Focus on Community and Shared Identity: Tailor messages to specific groups (veterans, first responders, outdoor enthusiasts, residents of specific states) while reinforcing the overarching theme of American unity and pride.
• •Maintain Visual Consistency: Ensure that imagery used alongside copy (on social media, website, ads) always aligns with the patriotic, rugged, and quality-focused aesthetic of the brand.

Social Perception

Positive Association with Patriotism and Support for Veterans, Appreciation for Design and Quality, Niche Appeal, Trustworthy

Copy Examples

• •Headline: Wear Your Allegiance. Body: More than a hat, it's a statement. Our [Product Name] cap, designed and hand-finished in Texas, embodies the spirit of American pride. Built for patriots, by patriots. #SevenFourUnion #PatrioticPride #VeteranOwned
• •Headline: Crafted with Honor. Worn with Pride. Body: Each Seven Four Union hat features a full-grain leather patch, meticulously designed to honor our nation's heroes and heritage. Discover the [Collection Name] collection. #AmericanCraftsmanship #SupportVeterans #MadeInTexas
• •Headline: For Those Who Serve, And Those Who Remember. Body: Our First Responder & Military Branch collections are a tribute to courage and sacrifice. Find the emblem that speaks to your service, or honors theirs. #FirstResponders #MilitaryTribute #SevenFourUnion
• •Headline: The Spirit of America, Captured in Every Stitch. Body: From the heartland to the coasts, our designs celebrate the enduring values that unite us. Explore hats that tell a story of freedom and family. #Americana #FamilyTradition #PatrioticApparel
• •Headline: More Than Threads: It's Our Heritage. Body: Seven Four Union: A veteran-owned family business committed to quality headwear that reflects true American values. Designs that speak volumes. #VeteranOperated #AmericanValues #QualityHeadwear