Brand Tone

Personable, empowering, and friendly

Brand Values

• •Empowerment and Confidence
• •Family and Personal Connection
• •Customer-Centricity and Service
• •Community and Small Business Identity

Best Practices

• •Lead with Empowerment: Frame all marketing copy around the core value of building confidence. Instead of just "New Arrivals," use headlines like "Your New Confidence Boosters Are Here."
• •Tell Your Story: Periodically share the personal meaning behind the "Seven 98" name on social media and in newsletters. This reinforces the brand's authentic, family-oriented values and connects with customers on a personal level.
• •Use "You-focused" Language: Write copy that speaks directly to the customer. Use words like "You," "Your," and "You'll feel" to make the experience personal and centered on her benefits.
• •Embrace a Friendly, Conversational Voice: Keep the tone warm and approachable. Use exclamation points, emojis, and questions in social media captions to encourage interaction, just as you would with a friend. For example, instead of "Buy now," try "Ready to feel amazing? Tap to shop!"
• •Be Transparent and Invite Dialogue: Continue the practice of openly asking for feedback. Create social media posts that ask customers what they want to see more of, reinforcing that their opinions are valued and that the brand is built for them.

Social Perception

Positive, characterized by trust and direct engagement, with a modern and accessible digital presence.

Copy Examples

• •That 'I can conquer the world' feeling starts with the perfect dress. Our new 'Blooming Confidence' Maxi is here to make you feel as incredible as you are. Tap to shop and own your power. ✨ #Seven98Style #ShopSmall #ConfidenceIsBeautiful
• •Your Style, Your Story, Your Strength. At Seven 98, we don't just sell clothes—we celebrate you. Discover fashion that lets your confidence shine.
• •Psst... Your weekly dose of confidence is here!
• •It's all about how fashion makes you FEEL. What look gives you the most confidence? 👇 #GRWM #BoutiqueFinds #Empowerment
• •More than just a blazer, it's a statement. Tailored for a flattering fit and designed to give you that extra boost of confidence, whether you're in the boardroom or out for brunch. This is your new power piece. Pair it with jeans for a casual-chic vibe or with matching trousers to complete the power suit.