Brand Tone

Elegant, Conscious, Passionate, Authentic, Modern & Forward-Thinking

Brand Values

• •Sustainability & Responsibility
• •Exceptional Quality & Artisanship
• •Timeless Elegance
• •Ethical Practices
• •Conscious Consumption
• •Innovation
• •Honesty & Transparency

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, conscious, passionate, authentic, innovative), and 'words to avoid.' Share this with everyone creating content.
• •Prioritize Value-Driven Language: Continuously weave in terms related to sustainability, ethical sourcing, craftsmanship, longevity, and conscious consumption. This reinforces the brand's core principles.
• •Tell a Story, Don't Just Sell a Product: Focus on the narrative behind the designs, the artisans, the materials, and the brand's mission. This creates an emotional connection beyond the physical item.
• •Maintain Elegance and Sophistication: Use refined language, proper grammar, and a polished style across all communications. Avoid overly casual slang or trendy jargon that might quickly become dated, unless strategically incorporated into specific campaigns (like TikTok, while still aligning with the overarching elegance).
• •Be Authentic and Transparent: Communicate honestly about processes, materials, and even challenges. If discussing sustainability efforts, be specific and avoid greenwashing. This builds trust and resonates with the conscious consumer.

Social Perception

Positive Luxury, High Quality & Trustworthy, Advocate for Slow Fashion, Respected & Recognized, Innovative & Modern

Copy Examples

• •Headline: SEVDA LONDON: Where Timeless Design Meets Mindful Luxury. Body: Discover handbags crafted with passion in Italy and a commitment to a more beautiful, sustainable future. Each piece, a testament to enduring style and conscious creation.
• •Social Media Post: Elegance that endures. Our [Product Name] handbag is more than an accessory; it's an investment in artisanal quality and responsible practices. Designed in London, meticulously crafted in Italy from ethically sourced leather. Wear your values. #SevdaLondon #ConsciousLuxury #MadeInItaly #SustainableStyle
• •Product Description Snippet: Experience the caress of supple, gold-rated Italian leather, sculpted by generations of Florentine artisans. The [Product Name] bag is a celebration of traditional skill and modern sensibility, designed to be your companion for years, not just seasons.
• •Email Subject: An Invitation to a More Meaningful Wardrobe | SEVDA LONDON Email Body Snippet: At SEVDA LONDON, we believe in fashion that enriches, not encumbers. We invite you to explore our collection of timeless leather goods, each piece a story of conscious design and exceptional craftsmanship. Choose pieces that reflect your style and your values.
• •Brand Story Snippet: 'We don't just make handbags; we craft legacies. SEVDA LONDON was born from a desire for enduring beauty and a deep respect for our planet and its artisans. Join us in embracing a slower, more considered approach to luxury.'