Brand Tone

Aspirational, exclusive, and connected to street culture, while also being personable and direct within its niche.

Brand Values

• •Exclusivity and Rarity
• •Authenticity
• •Community and Connection
• •Entrepreneurial Spirit

Best Practices

• •Maintain a Visually Clean and Premium Aesthetic: All visual content should reflect the high-end nature of the products. Use high-quality imagery and a consistent, minimalist style.
• •Use Language of Exclusivity and Scarcity: Employ terms like "curated," "rare," "limited," "collector's item," and "grail" to reinforce the value proposition of the products.
• •Engage Directly with the Community: Continue using direct channels like Instagram DMs and WeChat to foster a sense of personal connection and exclusive access.
• •Collaborate with Relevant Influencers: Partner with figures in the sneaker and streetwear community who align with the brand's aspirational and authentic values.
• •Be an Authoritative Voice: Share content that demonstrates expertise, such as the history of a particular sneaker, the significance of a collaboration, or how to spot fakes. This builds trust and reinforces the brand's position as a knowledgeable leader in the market.

Social Perception

Perceived as reliable, customer-service oriented, and an authoritative source in the niche of high-end sneakers and streetwear, with an international reach despite a local focus.

Copy Examples

• •Beyond the hype. The [Sneaker Name] isn't just a shoe, it's a piece of history. Secure your pair at SEVAGE KICK. Link in bio to own the icon.
• •Curated for the discerning. Our collection is more than just streetwear; it's a statement. Explore the SEVAGE KICK selection and elevate your style.
• •Timeless design meets street sensibility. Discover our collection of luxury watches and accessories —the ultimate expression of personal style. DM for private viewing.
• •The legacy of Supreme, right here in Toronto. From classic box logos to the latest drops, find your grail at SEVAGE KICK.
• •SEVAGE KICK: Your source for authenticated, premium sneakers and streetwear. We are the connection to the culture.