Brand Tone

Helpful & Service-Oriented, Knowledgeable & Trustworthy, Community-Focused & Welcoming, Practical & Value-Conscious

Brand Values

• •Comprehensive Solutions
• •Commitment to Quality
• •Accessibility & Inclusivity
• •Community Engagement
• •Passion for the Sport

Best Practices

• •Speak the Language of Players: Naturally incorporate common tennis and pickleball terms. Demonstrate an understanding of the varying needs of players at different skill levels.
• •Highlight Expertise and Service: Consistently promote value-added services like stringing and imply product knowledge by referencing quality brands and offering advice.
• •Maintain a Welcoming and Inclusive Voice: Craft messages that resonate with a broad audience, including juniors, adults, beginners, and experienced players of both tennis and pickleball.
• •Be Direct, Informative, and Friendly: Clearly communicate your offerings, brands, and the benefits to the customer (e.g., "competitive prices," "quick turnaround") in a straightforward yet approachable manner.
• •Leverage the Club Connection: Since the shop is an integral part of Set Point East Racquet Club, frequently reference this relationship, emphasizing convenience and community for club members and local patrons.

Social Perception

Convenient and vital amenity, specialized local retailer, personal touch and knowledgeable staff

Copy Examples

• •Headline: Your Game, Our Gear. Expertly Strung. Body: At SetPoint Tennis, we're your partners on the court. From the latest racquets by Wilson and Babolat to performance apparel and quick, top-quality stringing, find everything you need to play your best. Competitive prices, expert advice, right here at Set Point East.
• •Headline: Elevate Your Style & Performance. Body: Look good, feel good, play great! Discover the newest collections from Nike, Adidas, Lucky in Love, and more at the SetPoint Tennis Shop. Plus, get your racquet perfectly dialed in with our professional stringing service. Conveniently located at Set Point East Racquet Club!
• •Headline: All Levels Welcome. All Gear Covered. Body: Whether you're just starting your tennis journey or you're a seasoned competitor, SetPoint Tennis has the equipment and accessories to match your game. Our friendly staff are here to help you choose the perfect gear. Visit us inside Set Point East!
• •Headline: Need a Restring? Fast Turnaround, Peak Performance. Body: Don't let broken strings keep you off the court! Our SetPoint Tennis experts offer top-quality, swift restringing services to get you back in the game with optimal power and precision. Drop off your racquet today!
• •Headline: The Heart of Your Game, Right Here at the Club. Body: SetPoint Tennis is the equipment hub for our Set Point East Racquet Club family. Get expert advice, find your favorite brands, and ensure your gear is always match-ready. We're here to support your passion for tennis and pickleball!