Brand Tone

Nostalgic & Passionate, Fan-Centric & Enthusiastic, Friendly & Approachable, Creative & Customisable, Informative

Brand Values

• •Love of Music & Fandom
• •Memorabilia & Keepsakes
• •Customization & Personalization
• •Customer Satisfaction
• •UK-Based & Family-Run
• •Respect for Artists (unofficial merchandise)
• •Quality

Best Practices

• •Speak the Fan's Language: Use terminology, references, and an emotional depth that resonates with true music enthusiasts. Talk about the energy of the crowd, that iconic riff, or the song that defined your summer.
• •Prioritize Memory and Relive: Consistently thread the theme of preserving cherished memories and the experience of reliving unforgettable concert moments throughout all copy.
• •Emphasize Personalization and Uniqueness: Highlight the custom-made nature of the products, making customers feel they are getting something truly special and tailored to their specific experience.
• •Maintain an Enthusiastic and Positive Vibe: Even when discussing older gigs, the tone should be celebratory and exciting, reflecting the enduring joy of music.
• •Be Transparent and Trustworthy: Given the mixed online trust signals, proactively address that products are unofficial fan tributes while emphasizing quality, customer service, and the passion behind the brand to build confidence. Clearly communicate shipping times and return policies.

Social Perception

Positive (among purchasing customers), Mixed (online trust signals), Community-Oriented (desired), Specialized Niche

Copy Examples

• •Headline: That Night. That Setlist. Your Wall. Body: Some gigs are just unforgettable. Relive every chord, every lyric, every moment with a custom setlist poster from That Gig. Tell us the artist, venue, and date – we'll handle the magic. It's more than a poster; it's a piece of your story.
• •Headline: The Ultimate Encore for Your Favourite Concerts. Body: The lights fade, the crowd roars, but the memory lives on. Keep that once-in-a-lifetime feeling alive with our bespoke setlist mugs and prints. Perfect for the dedicated fan (yes, that’s you!). Design yours today and sip on the nostalgia.
• •Headline: Can't Find That Dream Setlist? We'll Create It! Body: Still buzzing from that obscure festival set? Or want to remember that legendary arena show forever? At That Gig, we get it. If it's not in our collection, request it! Our passion is crafting your unique concert memories into stunning, high-quality keepsakes.
• •Headline: Gift The Gig. Body: Searching for the perfect present for the music obsessive in your life? Give them a memory they can hold. A custom setlist poster or mug from That Gig is a thoughtful, personal tribute to their favourite artists and cherished concert experiences. Pure fan devotion, beautifully printed.
• •Headline: From Our Family to Your Fan Cave. Body: We're a small, family-run UK business fueled by a massive love for music – just like you. That Gig is all about creating high-quality, custom memorabilia that lets you celebrate the concerts that shaped your world. Fast UK shipping, worldwide delivery, and a whole lotta passion in every print.