Brand Tone

technical and product-focused, informative and straightforward, aiming to communicate expertise and product quality.

Brand Values

• •Quality and Specialization
• •Customization and Service
• •Accessibility

Best Practices

• •Always communicate from a position of knowledge. Use precise, technical language where appropriate (e.g., "LiFePO4," "BMS," "200A max current"), as your target audience values technical accuracy.
• •Make the product the hero of the copy. Highlight specifications, quality ("Grade A"), and unique features (e.g., "Bluetooth Version") as key selling points.
• •Frame products in terms of what they achieve for the customer—energy independence, a customized solar setup, a more efficient golf cart. This connects technical features to practical benefits.
• •Avoid overly casual or humorous language. The tone should be helpful, straightforward, and confident, reinforcing the brand as a reliable and serious supplier.
• •Ensure all copy, from product descriptions to ads, is clear, concise, and informative. Since customers are making significant technical and financial decisions, providing all necessary information upfront builds trust and aligns with the established expert tone.

Social Perception

A new and specialized market entrant, seen as a source for specific, high-demand products like LiFePO4 cells and batteries in the New Zealand market. There is a degree of patience for a new company finding its footing, combined with an expectation for clear communication and accurate product information. Perception is largely limited to a niche audience of technically-minded consumers and businesses actively seeking these specific energy solutions.

Copy Examples

• •Power Your Independence. Don't just buy a battery, invest in your energy future. Our Grade A LiFePO4 cells are the core of a reliable, long-lasting solar storage system. Build it your way, with SETL ENERGY.
• •The Right Fit for Your Power Needs. Standard solutions don't work for every project. We provide custom connection bars and expert advice to ensure your energy system is tailored to your exact specifications. Quality components, customized for you.
• •Wholesale Prices, Expert Support. Whether you're a professional installer or a dedicated DIYer, get direct access to premium LiFePO4 batteries and components. SETL ENERGY is your direct source for powerful, dependable energy storage in New Zealand.
• •Built for New Zealand. From Auckland to the rest of NZ, our solar and battery solutions are designed to perform. We supply and install systems that give you control over your power. Get a free quote today.
• •Upgrade Your Energy. Move beyond standard batteries. Our 48v Lithium Golf Cart Batteries deliver more power, longer life, and less weight. Experience the LiFePO4 difference with SETL ENERGY.