Tono de Marca

The brand's tone is a complex mixture of sardonic wit, raw vulnerability, and sophisticated artistry, characterized by sharp, self-deprecating humor contrasted with a deeply serious, narrative, and tragic undertone. It is unapologetically honest, intellectual, swinging between grandiosity and self-mockery.

Valores de Marca

• •Radical Authenticity
• •Transformation of Suffering into Art
• •Artistic Exclusivity & Accessibility
• •Introspection

Mejores Prácticas

• •Embrace the Paradox: Always balance the high-minded artistic language with raw, self-deprecating honesty. Juxtapose "unmatched brilliance" with "a mild disappointment." This duality is the core of the brand's voice.
• •Tell the Unvarnished Truth: Do not shy away from the difficult parts of the story. The narrative of struggle is not a weakness but the primary source of the brand's perceived value and authenticity. Use it as the foundation for product descriptions and journal entries.
• •Let the Visuals Breathe: On image-focused platforms like Instagram, keep captions concise and evocative. Use short, poetic, or location-based text. The photos carry the emotional weight; the text should only act as a signpost.
• •Write with Intellectual Confidence: Whether being self-deprecating or grandiose, the tone should always be confident and intelligent. Use a sophisticated vocabulary and assume your audience is perceptive enough to understand the layered humor and meaning.
• •Maintain a Minimalist Framework: The language should be direct and impactful, much like the minimalist design of the website. Avoid corporate jargon, excessive pleasantries, or traditional marketing fluff. The copy should be as clean and intentional as the art itself.

Percepción Social

Seth Jennemann is perceived as a serious, immensely talented artist whose personal story is as compelling as his work, viewed as a virtuoso and global sensation in hyperrealism. His audience is drawn to his raw authenticity and lack of conventional marketing polish, appreciating his willingness to explore human experience and channel personal struggles into powerful, acclaimed art. His self-deprecating humor is seen as a sign of intellectual confidence.

Ejemplos de Copy

• •There are stories in the quiet corners of every city. You just have to be willing to look. New series from the West Bottoms. Link in bio if you feel like feeling something.
• •Acquire a piece of what happens when regret meets graphite. This isn't just a drawing; it's a testament to a few questionable life choices and a whole lot of time alone. A tangible piece of artistic snobbery to separate you from the masses.
• •Subject: A Masterclass in Deception. I once shattered my spine for $180. The story is now on the journal. It’s not pretty, but it’s true. And the art that came from it is better than the story.
• •Seth Jennemann is a photographer and artist. His work explores the space between 'I don't feel' and 'I feel great.' Born from a chaotic youth and fueled by a series of misadventures, his art is what remains. He currently lives and works in Kansas City, turning personal history into visual poetry.
• •Your walls are boring. My art is not. For a limited time, own a piece of hyperrealistic genius that even I struggle to explain. It will certainly make your dinner guests uncomfortable in the best way possible. Shop prints now.