Brand Tone

Elegant & Sophisticated, Personal & Story-driven, Warm & Approachable, Inspired & Artistic

Brand Values

• •Elevate the Everyday
• •Timelessness & Heirloom Quality
• •Craftsmanship & Detail
• •Individuality & Personal Storytelling
• •Heritage & Inspiration
• •Personal Connection & Collaboration

Best Practices

• •Embrace Storytelling: Consistently weave narratives into product descriptions, social media posts, and marketing materials. Focus on the "why" behind a piece or collection, connecting it to moments, memories, or inspirations.
• •Use Elegant and Evocative Language: Choose words that reflect sophistication, artistry, and emotion. Avoid overly casual or technical jargon. Words like "timeless," "cherished," "radiant," "intricate," and "legacy" align well with the brand.
• •Highlight the "Elevate the Everyday" Philosophy: Regularly remind the audience that these are pieces meant to be worn and enjoyed daily, not just stored away. This makes the luxury feel more accessible and personal.
• •Maintain a Personal and Warm Voice: Even when describing high-value items, keep the tone inviting. Address the customer directly ("your story," "your journey") to foster a sense of connection.
• •Ensure Visual and Verbal Cohesion: The copywriting should always complement the brand's visual identity. If the imagery is soft, elegant, and detailed, the language should mirror that.

Social Perception

Luxury & High Quality, Unique & Artistic, Meaningful & Personal, Elegant & Sophisticated, Trusted & Reputable

Copy Examples

• •Headline for Stacking Rings: Your Story, Beautifully Stacked. Discover the art of personal expression with Sethi Couture.
• •Instagram Caption for a Vintage-Inspired Piece: Whispers of history, designed for your now. Our latest collection reimagines timeless elegance, inviting you to make it part of your everyday story. #SethiCouture #ElevateTheEveryday #VintageInspired
• •Email Subject Line for New Collection: Introducing the [Collection Name]: Where Heritage Meets Modern Radiance.
• •Product Description Snippet: Meticulously crafted in 18k gold and adorned with hand-selected natural color diamonds, this piece is more than an accessory—it's a future heirloom, designed to celebrate your journey.
• •Website Banner for "Elevate the Everyday" Philosophy: Don't save beauty for special occasions. Sethi Couture: Fine jewelry to elevate your every moment.