Brand Tone

Authentic, Vibrant, and Customer-Focused

Brand Values

• •Celebration of Heritage
• •Quality Craftsmanship
• •Customer Trust and Convenience
• •Authenticity

Best Practices

• •Lead with the Craft: Always start by highlighting the traditional technique (e.g., "Hand Block Printed," "Sanganeri Motifs," "Woven Chanderi"). This is your unique selling proposition.
• •Use Storytelling Adjectives: Employ descriptive words that evoke a sense of place and artistry. Use terms like "Jaipur's heritage," "artisan-crafted," "sun-kissed colors," and "timeless patterns."
• •Emphasize Material and Comfort: Consistently mention the fabric (Pure Cotton, Maheshwari Silk) and its benefits (breathable, lightweight, soft). This appeals to customers seeking quality and comfort.
• •Maintain a Trust-Building Tone: Regularly include phrases like "Free Shipping," "COD Available," and "Authentic Craftsmanship Guaranteed" in your communications, especially near calls-to-action, to reinforce reliability.
• •Connect the Product to an Occasion: Frame your products within a lifestyle context. Suggest where the customer might wear the item, such as "Perfect for festive gatherings," "Your ideal choice for summer elegance," or "Comfortable for all-day wear." This helps the customer visualize the product in their own life.

Social Perception

Positive with a Focus on Product Authenticity

Copy Examples

• •Drenched in the heritage of Jaipur. Our new Sanganeri hand block printed suit is a story of tradition, told in every floral motif. Crafted from pure, breathable cotton for timeless elegance. #SethaniCraft #SanganeriPrint #HandBlockMagic
• •Don't just wear a design, wear a legacy. Sethani Craft brings you authentic hand block printed sarees and suits, straight from the artisans of Rajasthan. Experience the beauty of true craftsmanship. Shop now with Free Shipping & COD! #EthnicWear #MadeInIndia #JaipurPrints
• •Woven with Artistry. Dressed in Tradition. Discover our exclusive collection of hand block printed cotton and silk wear, and wrap yourself in the timeless craft of India.
• •Feel the whisper of luxury. Our new Chanderi Silk Sarees are here, blending lightweight elegance with intricate hand block designs. Perfect for the festive season or any day you choose to shine. Explore the collection.
• •Simplicity meets artistry in our Pure Cotton Suit Set. Featuring delicate Bagru hand block printing on soft, breathable fabric, this unstitched set allows you to tailor your perfect fit. The included Kota Doriya dupatta adds a touch of grace, making it your go-to choice for effortless daily style. Washed and crafted with care by our dedicated artisans.