Brand Tone

aspirational, professional, and results-oriented

Brand Values

• •Quality & Durability
• •Empowerment
• •Value
• •Community

Best Practices

• •Lead with Quality and Function: Always place the technical specifications and high-quality materials at the forefront of your descriptions. Your customer is knowledgeable and cares about the details.
• •Speak Aspirationally, Not Aggressively: Use powerful and motivational language that focuses on achieving goals ("Unlock your potential," "Build your foundation") rather than aggressive "no excuses" rhetoric. The tone should be empowering, not intimidating.
• •Embrace the Community: Make user-generated content a cornerstone of your social media strategy. This authenticates your brand promise and builds a loyal following. Always credit the user and engage with their original post.
• •Maintain a Professional Voice: In all communications, from ad copy to customer service responses, remain professional, direct, and helpful. This builds trust and reinforces the premium quality of the brand.
• •Focus on "The Build": Use language related to building, creating, and engineering—both in terms of the equipment itself and the customer's physique and gym space. This creates a powerful and consistent brand metaphor.

Social Perception

trustworthy and high-value brand

Copy Examples

• •Introducing the SGF-8 Functional Trainer. Commercial-grade precision, engineered for your home. Dual 220lb weight stacks, 30 adjustable positions, and a robust steel frame to unlock your full potential. This isn't just equipment; it's the centerpiece of your fitness journey. Build the gym you've always wanted. Link in bio to explore.
• •Your Ultimate Gym. Your Rules. Commercial-quality equipment that transforms your space and your performance. Shop now and build your foundation.
• •Stop Compromising on Your Workout. Your home gym should be as serious as you are. SetGoodFitness provides the heavy-duty racks, presses, and free weights you need to push your limits. Built to last. Priced for access. See the difference quality makes. Shop The Collection
• •Inside a Customer's Dream Gym Build We see you building greatness. That's why we had to share this incredible home gym setup from a member of the SetGoodFitness community, featuring our SGF-4 Squat Rack...
• •Now that's a home gym built for results. Incredible setup by @[customer_handle] featuring our Leg Press/Hack Squat combo. We're proud to be the foundation of your fitness goals. Tag us in your gym photos for a chance to be featured! #SetGoodFitness #HomeGym