Brand Tone

Curated & Discerning, Passionate, Sophisticated & Artistic, Collaborative & Supportive, Knowledgeable, Quietly Confident

Brand Values

• •Appreciation of Photography as Art
• •Quality
• •Curation & Rarity
• •Artist Collaboration & Support
• •Community Engagement
• •Preservation & Access

Best Practices

• •Speak the Language of Art: Use descriptive, evocative language that reflects an appreciation for photography. Avoid overly casual slang while remaining accessible to enthusiasts.
• •Emphasize Exclusivity and Quality: Consistently highlight elements like "limited edition," "signed by the artist," "rare find," "expertly curated," and "premium quality" to reinforce the value proposition.
• •Maintain Visual Elegance: Ensure all written content is paired with high-quality, aesthetically pleasing visuals that align with the sophisticated and artistic nature of the brand. The copy should complement the imagery.
• •Showcase Artist Collaboration: Regularly feature photographers, their stories, and the collaborative process. This humanizes the brand and reinforces its commitment to artists.
• •Be Knowledgeable, Not Pretentious: Share insights and information about photography and the books with genuine passion. The goal is to share expertise in a way that invites and engages, rather than alienates.

Social Perception

Respected Specialist, Trusted by Collectors and Enthusiasts, Aesthetic Authority, Supportive of the Arts Community, Reliable Service

Copy Examples

• •Headline: Discover the Unseen. Body: Journey through landscapes of emotion and artistry. Our curated collection of photobooks brings you the world's most compelling images, from rising stars to iconic masters. Find your next obsession.
• •Headline: More Than a Book, It's a Piece of Art. Body: Own a signed, limited edition from Setanta Books. We partner with visionary photographers to create exquisite objects of beauty and lasting value. Explore true craftsmanship.
• •Headline: The Photographer's Voice, Amplified. Body: At Setanta Books, we're passionate about bringing unique photographic visions to light. Delve into our latest publications and support the artists shaping the future of photography.
• •Headline: For the Discerning Eye. Body: Rare finds, collectable editions, and the finest in contemporary photobooks await. Setanta Books is your trusted source for building a distinguished photography collection. What will you discover today?
• •Headline: Beyond the Digital: The Enduring Power of Print. Body: Experience photography with the depth and tactility it deserves. Our fine art prints and meticulously crafted books offer a tangible connection to the artist's vision. Elevate your space with Setanta Books.