Brand Tone

Artistic & Passionate, Personal & Handcrafted, Nature-Inspired & Serene, Quality-Conscious, Appreciative & Customer-Focused

Brand Values

• •Artistry & Craftsmanship
• •Nature Appreciation
• •Uniqueness & Individuality
• •Quality Materials
• •Eco-consciousness
• •Customer Connection

Best Practices

• •Embrace "I" and Personal Storytelling: Continue using Janet's voice and personal connection to shelling and design, as seen in the "About" page. This builds authenticity and trust.
• •Use Evocative, Nature-Centric Language: Incorporate words like "ocean," "sea," "shore," "waves," "coastal," "natural," "handpicked," "treasure," "whisper," "serene" to consistently reinforce the brand's inspiration.
• •Highlight Craftsmanship and Uniqueness: Emphasize terms like "handmade," "artisan," "wearable art," "attention to detail," "unique qualities," and "one-of-a-kind" (where applicable) to convey the special nature of the products.
• •Maintain a Warm, Appreciative, and Slightly Whimsical Tone: Reflect the joy of creating and the beauty of the materials. Language should feel approachable, friendly, and imbued with a sense of wonder inspired by the sea.
• •Consistently Mention Quality and Eco-Friendly Aspects: Subtly weave in mentions of the high-quality materials used and the eco-friendly packaging to reinforce these brand values across different communication channels.

Social Perception

Positive for Product Quality & Design, Good Customer Service, Evokes Coastal/Beach Connection. It's important to note that the broader online search results are diluted by other entities named "Set Adrift" or similar, including art shops, books, and music, making it crucial to focus on mentions directly related to Janet Schroeder's coastal jewelry.

Copy Examples

• •Homepage Snippet: Wear the whisper of the waves. At Set Adrift Designs, Janet lovingly handcrafts unique seashell jewelry, transforming nature's treasures into timeless keepsakes. Each piece tells a story of the shore, made with passion and the finest materials.
• •Product Description (e.g., for a specific shell necklace): Captured from the ocean's embrace, this exquisite [Shell Type] pendant is a miniature masterpiece. Hand-selected by Janet for its unique form and luster, it's meticulously set in [Material, e.g., sterling silver] and accented with [Stone/Pearl, if applicable]. Carry a piece of the serene coastline with you, wherever you wander. Arrives thoughtfully packaged in an eco-friendly gift box.
• •Instagram Post: Sun-kissed treasures, crafted by hand. ✨ Our latest collection features delicate shells, each with its own journey, now ready to become part of yours. Discover the artistry of Set Adrift Designs – where the ocean's soul meets timeless style. #SetAdriftDesigns #CoastalJewelry #HandmadeJewelry #SeashellArt #OceanInspired #ArtisanMade
• •About Page Excerpt: From avid sheller to artisan jeweler, Janet Schroeder pours her love for the coast into every Set Adrift creation. 'There's a story in every shell,' she says, 'a natural artistry I strive to honor.' Discover the passion behind our handcrafted designs and find a piece that speaks to your heart.
• •Email Newsletter Subject Line: New Arrivals: Handpicked Beauty from the Shore by Set Adrift Designs 🌊 Email Body Snippet: Hello [Customer Name], feel the ocean's calm with our newest handcrafted jewelry. Janet has been beachcombing and designing, bringing fresh inspiration from the coast to her latest collection of unique pendants, earrings, and bracelets. Each piece is a testament to nature's artistry, made with love and quality materials, just for you.