Brand Tone

Enthusiastic & Passionate, Youthful & Energetic, Community-Oriented, Informal & Approachable, Visually Driven

Brand Values

• •Authenticity: A clear connection to skate and snow culture, showcasing real riders and passion for the sports.
• •Quality & Performance: Implicit in the selection of known brands and gear designed for action sports.
• •Community & Connection: Fostering a sense of belonging among enthusiasts.
• •Expression & Individuality: The sports themselves are about personal style and expression, which the brand likely embraces.
• •Up-to-date & Trendy: Regularly featuring new arrivals and current styles in apparel and gear.

Best Practices

• •Know Your Audience Deeply: Understand their slang, what excites them, and how they communicate. The language should resonate with skateboarders and snowboarders in Finland.
• •Stay True to the Lifestyle: Infuse the copy with genuine passion for the sports. Use terminology and references that are authentic to the skate and snow culture. Avoid sounding like an outsider trying to fit in.
• •Prioritize Visual Storytelling Support: Ensure copy complements the strong visual elements (photos, videos). Let the visuals do some of the talking, and use concise, impactful text to enhance the message.
• •Be Consistent Across All Channels: While the style might adapt slightly for different platforms (e.g., TikTok vs. Email), the core tone (enthusiastic, youthful, community-focused) should remain recognizable. Create brand guidelines to help.
• •Engage and Listen: Pay attention to how your community talks and reflects their language (where appropriate) back to them. Respond to comments and messages in the established brand voice. Use social listening to understand perception.

Social Perception

As a Core Retailer for Skate/Snowboard Community, Engaged with the Local Scene, Reliable Source for Gear, Modern and Digitally Present

Copy Examples

• •Fresh drop! 🔥 New decks just landed from [Brand Name]. Built for a smooth ride and heavy sessions. Which one are you grabbing? Tag a mate who needs an upgrade! #SessionStore #SkateFinland #NewGearDay #SkateLife
• •Winter's calling! 🏂❄️ Get ready to shred the slopes with up to 30% off on all snowboards, boots, and outerwear. Don't get left in the cold – gear up now! Link in bio. #SessionStoreSnow #FinnishWinter #SnowboardSale #RideOn
• •Sick lines and good times! 🤘 Our crew sending it. What tricks are you working on this week? Show us! #SessionStore #Skateboarding #TikTokSkate #FinlandSkate
• •Your Session Starts Here. The best in skate & snow, curated for riders, by riders. Explore the latest drops.
• •You Coming? 🛹 Session Store Skate Jam Next Saturday!