Brand Tone

sophisticated, knowledgeable, and approachable

Brand Values

• •Quality and Curation
• •Customer-Centricity
• •Passion for the Craft
• •Community

Best Practices

• •Lead with Passion and Expertise: Always use descriptive, sensory language that showcases your knowledge and love for the products. Instead of just "Red Wine," talk about "bold Cabernet Sauvignon with notes of dark cherry and oak."
• •Maintain a Welcoming Tone: Use inclusive and inviting language. Phrases like "discover," "explore," and "your new favorite" make the world of fine wine feel accessible to everyone, from the novice to the expert.
• •Highlight Value, Not Just Price: While "best prices" is a strong selling point, frame it as offering exceptional quality at a great value. This reinforces the premium nature of the brand while still being attractive to budget-conscious consumers.
• •Tell the Story Behind the Bottle: Whenever possible, share details about the winery, the distiller, the region, or the production process. This adds depth and a sense of discovery to the customer's purchase, aligning with the value of curation.
• •Be Consistent Across All Channels: The sophisticated yet approachable tone should be evident everywhere, from the website's product descriptions to the casual captions on Instagram posts and the helpful tone in customer service emails. This builds a strong, recognizable brand identity.

Social Perception

Customers perceive SESSIONS KEW as a trustworthy expert, a premium yet accessible retailer, and community-oriented, offering high-quality local and online bottle shop convenience.

Copy Examples

• •Just uncorked: The latest vintage from [Winery Name]. With notes of [flavor 1] and a whisper of [flavor 2], this [wine type] is the perfect companion for your weekend feast. Come in and let us pour you a story. #FineWine #SessionsKew #NewArrival #WineLover
• •Elevate your collection without elevating the cost. Discover our handpicked selection of premium spirits and wines at prices worth celebrating. Shop the sale now.
• •Hello [Customer Name], we noticed you enjoyed the [Previous Purchase]. We think you'll love our latest curated case from the same region, featuring six unique bottles that tell the story of the Barossa Valley. Explore the collection.
• •The [Product Name] isn't just a bottle; it's a masterpiece of dedication. Crafted by the legendary [Winemaker/Distiller], each sip delivers a complex symphony of [aroma] and a finish that lingers like a fond memory. Perfect for marking a special occasion or turning any evening into one.
• •SESSIONS KEW | Fine Wine & Spirits Online. Discover curated selections at unbeatable prices. Free shipping in VIC on orders over $299. Shop your favorites today!