Brand Tone

Empowering, Supportive, Motivational, Results-Oriented, Knowledgeable, Trustworthy, Approachable, Inclusive, Community-Focused, Energetic, Positive

Brand Values

• •Empowerment of Women
• •Community
• •Sustainable Health
• •Accessibility & Inclusivity
• •Authenticity & Trust
• •Well-being (Holistic)
• •Results & Transformation

Best Practices

• •Embrace "Empowerment" and "Support": Ensure copy consistently uplifts and encourages users. Use words that foster a sense of capability and community (e.g., "you can," "we're here for you," "join us," "together").
• •Focus on "Sustainable" and "Holistic" Wellness: Avoid language that implies quick, temporary fixes. Emphasize long-term health, balanced nutrition (macro-focused), and the mental benefits of exercise, not just physical aesthetics.
• •Speak the "Community" Language: Regularly incorporate terms like "Sesh Family," "community," "tribe," or "squad." Encourage interaction and highlight shared experiences and support.
• •Be "Authentic" and "Relatable": Use a voice that feels genuine and understanding of the target audience's (women's) challenges and goals. Share real stories and testimonials.
• •Maintain a "Motivational yet Approachable" Tone: Inspire action and commitment, but ensure the language is welcoming and not intimidating, especially for beginners or those who have struggled with fitness previously.

Social Perception

Highly Positive, Life-Changing, Trustworthy Resource, Strong Community, High-Quality Workout Accessories

Copy Examples

• •Your Sesh, Your Strength, Your Family. ✨ It's more than just a workout; it's the energy you build, the confidence you find, and the community that lifts you every step of the way. Ready to transform with us? Tap the link in bio to join the #SeshFamily! #SeshFitness #EmpoweredWomen #FitnessJourney #StrongerTogether
• •Tired of fitness plans that don't fit YOUR life? The Sesh Fitness App offers 70+ tailored programs, a smart workout generator, and real coaching for real women. Fuel your body, find your strength, and fall in love with fitness again. Start your FREE trial today and see why 400,000+ women choose Sesh! [Link] #SeshFitnessApp #WomensFitness #RealResults #FitnessMotivation
• •No time? No problem! 🙅‍♀️ Build your perfect workout in SECONDS with the Sesh Workout Generator. Home or gym, 15 mins or 60 – your goals, your Sesh! 🔥 Try it FREE for 2 weeks! #SeshFitness #WorkoutGenerator #QuickWorkout #FitTok #GymGirl
• •Unlock Your Strongest Self: The Sesh Summer Sculpt Challenge Starts Now!...This isn't about quick fixes. It's about building sustainable strength, nourishing your body with macro-friendly guidance, and joining thousands of inspiring women on the same journey. Let's get one Sesh closer to your goals, every day. [Join the Challenge Button]
• •Transform Your Body & Mind. Sustainable Fitness, Supportive Community. This is Your Sesh.