Brand Tone

Elegant, Timeless, and Cultured. Artisanal. Authoritative. Understated Luxury.

Brand Values

• •Heritage & Tradition: Deeply rooted in its over 120-year history and the Seseña family legacy.
• •Craftsmanship & Quality: Commitment to artisanal, handmade production in Spain using high-quality materials, primarily merino wool.
• •Timeless Elegance: Creating garments that transcend fleeting trends and embody enduring style.
• •Authenticity: Staying true to the essence of the Spanish cape while innovating.
• •Exclusivity & Distinction: Offering a unique product favored by discerning clientele, including artists, intellectuals, and royalty.
• •Modernity through Tradition: While honoring its past, the brand also embraces contemporary designs and collaborations to ensure relevance.
• •Customer Service: Providing exquisite and personalized customer care.

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the brand's rich history (since 1901) and the artisanal, handmade nature of the products. Use terms like "legacy," "tradition," "artisanal," "master craftsmen," and "handmade in Spain."
• •Use Elegant and Refined Language: Opt for sophisticated vocabulary and well-structured sentences. Avoid slang, overly casual colloquialisms, or overly aggressive sales language. The tone should be confident but understated.
• •Highlight Timelessness over Trends: Position the capes as enduring pieces of style, not as fleeting fashion items. Focus on their classic appeal and ability to transcend generations.
• •Incorporate Cultural and Artistic References (Subtly): When appropriate, allude to the brand's connection with art, culture, and notable figures to reinforce its sophisticated and cultured image. This should feel natural, not forced.
• •Maintain a Voice of Quiet Confidence and Authority: As a long-standing specialist, the brand's voice should reflect expertise and assurance in its quality and significance without being arrogant. Let the product's history and the brand's legacy speak for themselves.

Social Perception

Seseña is widely perceived as a prestigious heritage brand, synonymous with high-quality, handcrafted Spanish capes. Luxury and Exclusivity. Authenticity and Craftsmanship. Timeless Style. Cultural Icon. Aspirational. Confident and Distinctive Wearers.

Copy Examples

• •Seseña: A Legacy Woven in Wool, Worn Through Time. Since 1901, Seseña has crafted more than just capes; we have tailored a tradition of elegance. Each piece, handmade in Madrid by our master artisans, carries the legacy of four generations and the spirit of those who’ve chosen to walk enveloped in its timeless embrace. Discover the enduring allure of a Seseña cape – an icon of heritage and style.
• •Social Media Post (with an artistic image of a cape): The drape of history, the touch of artistry. Our capes are a dialogue between century-old craftsmanship and contemporary elegance. Handmade in Spain, designed for the ages. #Seseña #Since1901 #SpanishCraftsmanship #TimelessElegance #LuxuryCape
• •Product Description Snippet (for the "1901" model): The 1901 by Seseña: more than our founding year, it's the genesis of an icon. This classic Spanish cape, meticulously crafted from the finest merino wool and lined with sumptuous velvet, embodies the pure essence of our heritage. A statement of understated distinction, it continues to be the choice for those who appreciate timeless design and unparalleled quality.
• •Email Newsletter Subject: Embrace the Art of Dressing: Discover Seseña's New Arrivals. Body Snippet: Dear [Customer Name], Step into a world where tradition meets modern sophistication. Seseña invites you to explore our latest creations, each cape a testament to over a century of artisanal excellence. Find the piece that speaks to your unique style and carry forward a legacy of elegance.
• •Brand Story Snippet (for "About Us" page): For over 120 years, the Seseña name has been synonymous with the art of the cape. From our historic atelier in the heart of Madrid, generations of artisans have dedicated their skill to creating these iconic garments. Favored by artists, thinkers, and connoisseurs of style, a Seseña cape is not merely worn; it is experienced.