Brand Tone

Empowering, confident, and trendy, using modern slang and direct, unapologetic language focused on feelings of power and self-assurance. The overall tone is celebratory and encouraging, aiming to make customers feel like the best version of themselves.

Brand Values

• •Confidence
• •Inclusivity and Body Positivity
• •Transformation and Empowerment
• •Community

Best Practices

• •Embrace the Slang (Authentically): Continue using terms like "snatched," "serving," and "body-ody-ody," as they resonate with your target audience and originate from a culture of confidence and pride. Ensure the usage feels natural and not forced.
• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should be rooted in the core message of empowerment and confidence. Focus on how the customer will feel (powerful, confident, unstoppable) rather than just how they will look.
• •Prioritize Visual Storytelling: Let before-and-after videos and user-generated content do most of the talking. Your copy should complement these visuals by adding a layer of personality and a strong call-to-action.
• •Maintain a Unified Voice Across All Channels: The confident, trendy, and slightly playful voice on Instagram should be the same voice on your website's FAQ page and in your customer service emails. Consistency builds brand trust.
• •Address the Duality with Clarity: Given the dual nature of the business (shapewear and supplements), it is crucial to maintain clear and separate messaging for each product line. Avoid cross-promoting in a way that creates a contradictory message (e.g., pairing a weight-gain message with a body-acceptance shapewear message in the same post). Each product category should have its own distinct value proposition to avoid confusing the customer and diluting the brand's core values.

Social Perception

Largely positive among its target audience for the effectiveness and confidence boost provided by shapewear. However, the brand's dual identity, offering both shapewear and weight-gain supplements, poses a risk of confusion or criticism from a wider audience regarding mixed messaging.

Copy Examples

• •From a 'maybe' dress to a 'YASSS' dress. ✨ Our snatching bodysuit is the secret weapon you didn't know you needed. Ready to unlock your closet? Tap to shop the confidence.
• •Your Body, Your Rules. Our Shapewear. Experience the perfect blend of comfort and control. Feel snatched, feel powerful, feel you.
• •POV: You finally found shapewear that actually *serves* body. 🔥 #servingbody #shapewear #beforeandafter #confidenceboost
• •That 'main character' energy is just one click away. Hey [Name], stop saving that killer outfit for a 'special occasion.' With our viral bodysuit, every day is the occasion. Smooths, lifts, and sculpts in all the right places, so you can serve looks and confidence, no questions asked.
• •Meet the reason you'll never have a 'what to wear' crisis again. Engineered with targeted compression panels to smooth your waistline and enhance your natural curves, this bodysuit is the ultimate foundation for any look. It’s not about changing who you are—it’s about amplifying the fabulous person you've always been.