Brand Tone

Passionate & Artistic, Professional & High-Quality, Personal & Approachable, Specialized & Niche

Brand Values

• •Creativity & Craftsmanship
• •Historical & Thematic Accuracy
• •Customer-Centricity & Flexibility
• •Supporting Creators
• •Quality over Quantity

Best Practices

• •Emphasize Passion & Craftsmanship: Always highlight the "labor of love," attention to detail, research, and artistry that goes into creating the images. Use words like "meticulously crafted," "passionately created," "artisan," "hand-selected."
• •Maintain a Personal & Approachable Voice: Write as Kathy Servian, or in a way that reflects her direct involvement and enthusiasm. Use "I" or "we" (referring to her personal effort) and invite direct communication. Example: "I pour hours into each costume..." or "We're always excited to help authors find..."
• •Highlight Specialization & Niche Expertise: Consistently refer to the core genres (historical, fantasy, fine art) and the primary use (book covers), while also mentioning broader project applicability. This reinforces the brand's unique selling proposition.
• •Focus on Quality & Authenticity: Use language that conveys premium quality, historical accuracy (where applicable), and the unique nature of the images compared to more generic stock sites. Avoid overly corporate or generic marketing speak.
• •Showcase Collaboration & Support for Creators: Frame the service as a partnership. Use phrases like "helping you bring your vision to life," "proud to be part of your success," and position the images as tools for other creatives.

Social Perception

Valued for Specialization, Seen as a Passion Project, Trusted by Authors/Designers

Copy Examples

• •Headline: Unlock Your Story's Past: Authentic Historical & Fantasy Stock Images. Body: Don't just tell your story, show it. Servian Stock Images offers meticulously crafted historical and fantasy visuals, born from a passion for detail and accuracy. Find the perfect image to bring your world to life.
• •Headline: Beyond Stock: Images With Soul, Crafted by an Artist. Body: Tired of generic? Discover unique, high-quality stock photos by Kathy Servian. Each image is a labor of love, from historical costume creation to the final shot. Elevate your book cover or project with art that speaks.
• •Headline: Your Vision, Our Focus: Specialized Imagery for Discerning Creators. Body: Whether it's the sweep of a medieval gown or the glint in a sorceress's eye, Servian Stock Images provides the niche visuals you can't find elsewhere. Professional quality, personal service.
• •Headline: Affordable Artistry for Your Next Bestseller. Body: Premium, captivating stock images for your book cover shouldn't break the bank. Our simple $18 license gives you access to a world of historical and fantasy creativity. Let our images help tell your tale.
• •Headline: Need Something Unique? We Create It. Body: Can't find that specific historical scene or fantasy character? Contact Kathy Servian directly. We offer bespoke photoshoots and have a vast archive of unreleased images to meet your unique project needs.