Brand Tone

Technical, direct, professional, and value-driven, speaking with the voice of an expert specialist focused on product specifics.

Brand Values

• •Affordability
• •Quality and Reliability
• •Expertise and Service

Best Practices

• •Prioritize Clarity and Precision: Your audience is technically savvy. Avoid vague marketing jargon. Instead, use clear, specific language that details product specifications, condition, and testing processes.
• •Lead with Value: Always connect the technical features to the core customer benefit: affordability and performance. Phrases like "Enterprise power at a fraction of the cost" reinforce this value proposition.
• •Emphasize Reliability: Consistently mention the "vigorous Quality Control process," "expert technicians," and warranty information in product descriptions and policies to build trust and overcome potential hesitation about buying refurbished goods.
• •Maintain a Direct, Confident Tone: Write in a direct, no-nonsense style. This reflects confidence in your products and respects the expertise of your customer base, who are often looking for quick, factual information.
• •Use "You" and "Your" to Be a Consultant: Frame your copy to be helpful. Use phrases like "Build your own server," "select the right configuration for your requirements," and "We're here to help you" to shift from just selling a product to providing a solution.

Social Perception

Reliable and reputable, perceived as a trustworthy and valuable resource for inexpensive, high-quality refurbished server hardware, praised for meeting expectations, good prices, and fast shipping.

Copy Examples

• •Power Your Performance. Not Your Budget. Get enterprise-grade, fully tested refurbished servers with a 90-day warranty. Fast, free shipping on orders over $50.
• •This Dell PowerEdge R730XD is not just refurbished; it's revitalized. Featuring dual Intel Xeon E5-2667 v4 processors and 128GB of DDR4 RAM, it has been rigorously tested by our expert technicians to handle your most demanding workloads. Built for reliability and priced for accessibility.
• •Headline: Refurbished Dell & HP Servers Description: Stop Overpaying for Hardware. Server Superstore offers certified, tested, and guaranteed servers with fast shipping. Build your custom server today!
• •At Server Superstore, we bridge the gap between demand for affordable server solutions and the need to manage surplus IT assets. We are an asset management company dedicated to one goal: providing high-quality, reliable refurbished servers that deliver maximum value and performance.
• •Subject: Weekly Deals: Up to 40% off HP ProLiant Servers + Custom Configs.