Brand Tone

Aspirational & Polished, Confident & Empowered, Approachable & Engaging, Modern & Trendy

Brand Values

• •Professionalism
• •Creativity
• •Authenticity (especially in UGC)
• •Empowerment
• •Quality

Best Practices

• •Define Your Core Personality: Choose 3-5 core traits and let them guide all communication.
• •Know Your Audience: Understand who you're talking to and tailor the expression of your core personality accordingly.
• •Create a Tone of Voice Chart/Guidelines: List characteristics of your brand voice and include 'do's and don'ts' for language and style.
• •Be Consistent Across All Platforms: Ensure the tone used on Instagram matches the website, email communications, and any other touchpoint.
• •Read Aloud and Review: Before publishing, read copy aloud. Regular review helps maintain consistency.

Social Perception

Professional and skilled model and content creator, someone who can create relatable and trustworthy content for brands.

Copy Examples

• •Headline for UGC Service: Stop dreaming about viral content. Let's create it. Authentic UGC that speaks directly to your audience, by Guterrie.
• •Instagram Bio Snippet: Guterrie | Model & Your Go-To UGC Creator ✨ Turning visions into captivating content. Let's collaborate! 📩 DM for rates & availability.
• •Website 'About Me' Excerpt: More than just a face, I'm Guterrie – a creative partner dedicated to bringing your brand's story to life. With a passion for modeling and a knack for authentic user-generated content, I help brands connect and convert.
• •Promotional Post Caption: Ready to elevate your brand's social presence? 🚀 As a model and content creator, I specialize in crafting visuals that not only look stunning but also drive engagement. Swipe to see my latest work! #GuterrieCreates #ContentMarketing #ModelLife
• •Call to Action: Let's make magic happen! Whether you need striking modeling shots or engaging UGC videos that resonate, I'm here to help. Visit guterrie.net to view my portfolio and book a consultation.